Abhisek Sarda’s Post

A real pleasure collaborating with the incredible team at Ai2 on this project. In a fast moving sector, Ai2 stands out for one key reason: they don’t just talk openness — they live it. For them, True Openness means inviting diverse voices, sparking collective intelligence, and building AI we can trust to tackle the world’s biggest challenges. This belief in openness wasn’t just inspiration — it became the foundation of their entire rebrand, from visuals to voice, paving the way for a future where AI serves everyone. Check out the full case study here: https://lnkd.in/e3PVPyU7

Introducing our new identity for Ai2, the world-leading AI research institute. Their new brand strategy is resolutely anchored by their essence of True Openness. More than just a philosophy, it’s a lived belief that invites diverse minds to contribute, fosters collective intelligence, and ensures that their AI can be trusted to solve the world’s biggest challenges. This concept of true openness driving breakthrough impact became the cornerstone of the rebrand, shaping everything from their guiding narrative to their new visual identity and a refreshed tone of voice. The new look Ai2 is already busy steering AI into unchartered breakthrough waters. We can’t wait to see where this journey takes them next. “Archetype Brands helped us to redefine our brand at a pivotal moment in our journey. It was a true partnership right from the start — they shared our ambition for Ai2, and their collaborative approach helped craft a strategy and identity that brings our mission alive in a fresh and playful way that felt authentic. The results are stunning and have positioned us to lead the community towards a future where AI is truly open.” Sophie Lebrecht, Chief Operating Officer, Ai2 “It’s not often you get to say you’re helping to shape an organization whose sole purpose is to steer AI in a direction that benefits us all. This was a true collaboration from day one and we couldn’t be prouder of what we created together with the amazing Ai2 team.” Tom Edwards, Creative Director, Archetype Brands Check out the full case study at www.archetypebrands.co Agency team: Strategy Lead: Laura Kopp Brand Strategist: Craig Wood Creative Director: Tom Edwards Lead Design Director: Sarah Kerley Design Director: James S. Design Director: Georgia Martin Logo craft: Leo Field Designer: Darren Lewis-Harris Copy Lead: Liv Bohn Copywriter: Katie Ng Motion design: Joshua Everitt Project Management: Jemma Adams Project Management: Nadine Kawash

Holostik Holographic packaging offers several benefits to the brand owner….it includes … 1. Enhanced visual appeal: Holograms create a unique, eye-catching effect that grabs attention and makes products stand out. 2. Counterfeit protection: Holograms are difficult to replicate, providing an effective way to prevent counterfeiting. 3. Brand differentiation: Holographic packaging helps establish a distinctive brand identity. 4. Increased perceived value: Holograms can give products a premium, high-tech appearance. 5. Interactive experiences: Holograms can be used to create interactive, immersive experiences for consumers. 6. Security features: Holograms can be used to authenticate products and verify their origin. 7. Marketing opportunities: Holographic packaging can be used to convey messages, tell stories, or provide additional information. 8. Memorability: Holograms can make products more memorable and increase brand recall. 9. Technological advancement: Holographic packaging showcases a brand's commitment to innovation. 10. Customer engagement: Holograms can encourage customer engagement and create a sense of wonder. By incorporating holographic packaging, businesses can create a unique and memorable experience for their customers, while also providing an additional layer of security and authentication.

The next wave of branding innovation is driven by technological advancements, changing consumer behaviors, and a shift towards more authentic and sustainable business practices. Here’s a look at key innovations that are reshaping the branding landscape: --- 1. Personalized and Data-Driven Branding: AI and Data Analytics Dynamic Brand Messaging 2. Interactive and Immersive Experiences: AR/VR in Branding Metaverse Branding 3. Purpose-Driven Branding: Sustainability and Ethical Branding Social Impact and Community Involvement 4. Authenticity and Transparency: Storytelling Behind-the-Scenes Content 5. Branding for the Gig Economy and Micro-Entrepreneurs: Flexible and Scalable Branding Solutions Micro-Influencers and Personal Branding 6. Branding in the Context of Web3: NFTs (Non-Fungible Tokens) Blockchain for Brand Transparency 7. Omnichannel Branding: Seamless Brand Experience Phygital Experiences 8. Emotion-Driven Branding: Emotional Marketing Sensory Branding 9. Co-Creation with Consumers: Collaborative Branding Crowdsourcing Ideas 10. AI-Powered Branding: Chatbots and AI-Driven Customer Support AI-Generated Design --- Conclusion: Branding innovation today is all about creating authentic, personalized, and immersive experiences. As consumers become more demanding and technology advances, the brands that will thrive are those that embrace these innovations and adapt to the evolving digital and physical landscapes. Whether it's through sustainability, the use of AR/VR, or tapping into the power of emotional storytelling, the future of branding is dynamic, engaging, and deeply connected to consumers' values and expectations. --- --- This article details read : https://lnkd.in/gkQfssdW

03/05 PRINCIPLES OF BRANDING : INNOVATION Innovation isn’t just about being different; it’s about transforming the ordinary into something extraordinary. Successful brands tap into intuition and insight, balancing logic with creativity. When brands take risks and zag while others zig, they stand out. Think about Apple’s minimalist product design or Nike’s emotional storytelling. Both create a lasting impact. The key is in building experiences that resonate before you even launch—anticipating user needs, setting trends, and leading with courage. Whether redesigning a package, launching a campaign, or revamping your brand’s messaging, innovation drives growth by constantly evolving with the market. Some ideas to enhance innovation in branding: - Predictive Insights: Use data analytics to anticipate trends and consumer needs. Your innovation should feel intuitive, like you’ve already walked in the customer’s shoes. - Interactive Experiences: Experiment with immersive digital experiences like AR/VR to engage users more deeply, making the brand interaction unforgettable. - Co-Creation: Let customers become part of the innovation. Encourage them to share feedback or even contribute to the design of products or services. This deepens their connection to the brand. - Sustainability: As consumers become more eco-conscious, innovating with sustainable practices is not just a trend but a necessity. Brands that lead in this space tend to win loyalty. Innovation thrives when brands adapt, predict, and courageously venture into uncharted territory.

THE RISE OF BRANDING WITH THE ART OF AI IN THE MODERN ERA, THE INTEGRATION OF ARTIFICIAL INTELLIGENCE (AI) INTO BRANDING IS REVOLUTIONIZING HOW MARKETERS STRATEGIZE AND TACTICALLY EXECUTE THEIR CAMPAIGNS. THE ART OF AI, WHEN PAIRED WITH A MARKETER'S VISION AND CREATIVE TRAITS, HAS THE POTENTIAL TO DISRUPT AND DOMINATE ANY MARKET OR INDUSTRY........ The rise of AI is undoubtedly transforming branding, but it is unlikely to "kill" it. Instead, AI will redefine the way brands are built, communicated, and experienced. To preserve and enhance branding in the AI era, businesses must adapt to new paradigms while retaining their core principles. Here’s a professional analysis: Will AI Kill Branding? Threats to Traditional Branding: Hyper-Personalization: AI tailors content so precisely to individual preferences that brand consistency might be diluted. Voice-Activated Ecosystems: With AI-driven platforms like Alexa or Google Assistant, consumers may prioritize function over brand identity. Content Saturation: Generative AI can flood the market with branded content, making it harder for brands to stand out. How to Save and Evolve Branding in the AI Era 1. Focus on Emotional Connections AI excels in logic and efficiency but lacks genuine human emotion. Brands should emphasize storytelling, authenticity, and shared values to foster emotional loyalty. 2. Embrace AI for Personalization Use AI to deliver hyper-personalized experiences while maintaining a consistent brand voice. 3. Prioritize Human-Centric Design Balance AI automation with human creativity. 4. Leverage Data Ethically and Transparently Consumers trust brands that are transparent about how their data is used. Trust becomes a crucial element of branding in AI-driven environments. 5. Invest in Experiential Branding Create immersive, multi-sensory experiences that AI cannot replicate. In-person or virtual events tied to a brand can foster unique connections. The Future of Branding in the AI Era AI will not kill branding; instead, it will shift the focus from broadcasting to curating experiences. Brands that adapt by integrating technology while doubling down on their human essence and purpose will thrive. The key is to harness AI as a tool, not a threat, to remain relevant and differentiated in a rapidly evolving market.

Your brand is nothing without teleportation. This is pretty much the only feature that will have crowds of people lining up around the block hours before you launch, And as soon as you open your doors…. pandemonium. I know you’ve seen those videos. Although humans haven’t fully unlocked practical teleportation as depicted in science fiction movies, in a metaphorical sense, brands can indeed "teleport" their customers by crafting experiences that transport them to another mental or emotional "place." An extraordinary brand experience can immerse your customer so deeply that they feel removed from their current reality and transported into the world that your brand has created. Here’s how successful brands achieve this effect: First, your experiences have to be immersive. How? →Tell compelling stories and engaging narratives that evoke strong emotions. This creates vivid imagery that pulls customers into a different reality. →Appeal to multiple senses by creating environments that feel all-encompassing. Pop-up shops, websites designed with music, visuals, scents and textures that align with the brand makes customers feel like they’ve entered a different world. Secondly, resonate with your customer’s feelings in two ways: →Tapping into their emotions. Brands that resonate deeply with customers' values or aspirations can create experiences that feel transformational. →Giving them a sense of belonging. Brands that allow customers to express their identities create an "escape" to a place where they feel understood and valued. Finally, craft exceptional brand moments e.g unexpected, high-quality experiences such as receiving beautifully crafted packaging or exceptional customer service. Such symbolic gestures and experiences that feel rare, personalized, or exclusive can also create a "premium" feeling, helping customers feel that they’re part of an extraordinary world. I know. It's not literal teleportation. However, the real experience happens in our minds. These deliberately crafted ones only help customers FEEL as though they've been transported to an elevated state of mind, which is powerful in cultivating lasting emotional connections and of course, loyalty. P.S. Have you unlocked teleportation yet?

They did NOT use AI KAT. The recent news about Jaguar's £2bn rebranding slip has made me gasp– not just as a branding professional, but as someone deeply invested in how AI can prevent such costly missteps in brand evolution. For those who missed it: JLR's attempt to reposition itself as a luxury EV maker at a £200,000 price point has been met with significant criticism, with Andrew Neil saying that "Tesla has a better brand than Jaguar." Ouch. 😺 Let's paws and reflect on what this teaches us about modern brand transformation: The Heritage Paradox Jaguar's challenge isn't unique. Many heritage brands face the same dilemma: how to evolve without losing their soul. But here's where traditional branding approaches often fall short – they rely too heavily on historical perception and gut feeling. What Would We Do Differently? Start with Brand DNA Analysis Instead of jumping straight to the £200,000 price point, we'd run multiple Brand DNA analyses to understand: -Current Brand Equity -Market Opportunity Gaps -Purpose, Mission, Vision -Core Target, Secondary Target, Opportunity Target -Content Pillars -Reasons to Trust -Unique Selling Proposition (USP) And at least 10 more crucial brand parameters. Before committing £2bn, we'd test multiple positioning strategies across different price points and value propositions. We will then brainstorm Logo's with AI until we find our top 2 and then humans take over to refine and vectorise building a full brand ID with BRAND DNA. Human + AI Collaboration While our AI provides the data-driven insights, our human experts would ensure the emotional resonance of the brand remains intact. It's not about erasing history – it's about evolving it meaningfully. The Future of Brand Evolution The Jaguar situation highlights a critical truth: in today's fast-moving market, traditional rebranding approaches are too slow, too expensive, and too risky. By combining AI precision with human creativity, brands can: -Move faster with greater confidence -Test strategies before major investments -Maintain heritage while embracing innovation -Scale pricing strategies based on real market data The Bottom Line Whether you're a heritage luxury brand or a startup, the key to successful brand evolution lies in balancing data-driven insights with creative intuition. At AI KAT, we're proving that this balance is not just possible – it's essential. What are your thoughts on Jaguar's rebranding challenge? How do you think heritage brands should approach modernization in the AI age? #BrandEvolution #AI #Branding #Luxury #AutomotiveIndustry #Innovation #BrandStrategy P.S. If you're curious about how AI can transform your brand strategy without the £2bn price tag, let's chat. We promise our prices are more purr-suasive! 😺 More images in comments and link to articles.

✋🏼 Stop Investing in Your Brand! You're Leaking Value You’ve probably heard it before: “A brand is what people say about you when you’re not in the room.” The twist—if people can’t remember you, or can’t figure out what you stand for, they’re more likely to say... nothing at all. The truth? Brands leak. No matter how well you plan, things slip between theory and practice. Even the best brands aren’t 100% leak-proof. But the top ones? They’re pretty close—they are nailing consistency across message, tone, look, and feel. So, where does it usually go wrong? 🛑 Inaccessible: If your own team doesn’t have a clear view of your stance on core topics, they’re filling in the blanks when talking to the market. And improv does not favor brands. 🤡 🚒 Volume: So much is already mapped out—what to say, how to say it, and how it should look. And volume is exactly the problem. People can not drink from the fire hose. Now about 90% of brand messaging and tone could be automated, leaving the final 10% for human checks and polish—building strong, recognizable consistency. 🫧 Fuzziness: If your team’s is not too sure about your brand’s visual identity, tone, or core messaging, guess what? Your audience will be too. And every inconsistency creates a new oil stain into your brand value. The fix? AI supported Branding. Do you see a good role for AI here? Drop a 'Yes' in the comments. Are you doing this already? Drop an 'Ooh Yes' ;)

I love Anthropic❤ Claude What is branding and brand promise, how is it conveyed? Branding is the process of creating a unique identity and image for a product, service, or company in consumers' minds. It encompasses all the elements that distinguish one brand from another, including visual elements, messaging, values, and overall customer experience. A brand promise is a key component of branding. It's the commitment a company makes to its customers about what they can expect from the brand in terms of products, services, and overall experience. This promise sets expectations and helps build trust and loyalty. Branding and brand promise are conveyed through various means: 1. Visual elements: - Logo - Color scheme - Typography - Packaging design 2. Messaging: - Taglines or slogans - Brand voice and tone in communications - Advertising campaigns 3. Customer experience: - Product or service quality - Customer service - In-store or online shopping experience 4. Values and corporate culture: - Company mission and vision - Corporate social responsibility initiatives - Employee behavior and attitudes 5. Consistency: - Maintaining a cohesive brand image across all touchpoints 6. Digital presence: - Website design and user experience - Social media engagement - Content marketing 7. Partnerships and collaborations: - Associations with other brands or influencers 8. Product innovation: - Continuously meeting or exceeding customer expectations Effective branding creates an emotional connection with consumers, differentiates a company from its competitors, and helps build long-term customer relationships. The brand promise, when consistently delivered, reinforces this connection and builds trust.