Abhinav Kapur’s Post

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Founder @ Bikky | Helping restaurants use data to increase frequency and reduce churn

Ian Courtnage dropped some serious knowledge on our quick, candid convo on the current consumer value prop: - Value = Price + Offering + Service - Labor costs are up double digits over the last 24 months - COGS are up double digits over the last 24 months - Folks are raising prices, and consumers are feeling fatigue and starting to more seriously evaluate the tradeoffs of eating out. But operators still have several levers to pull (ranked in order of easiest to do but potentially hardest to maintain): - Raise prices in response to cost pressures - Discount to present a more "value" offering - Menu engineering - change the bundles, change the inputs, change the modifiers - LTOs - maintain relevance, reduce the fatigue with the core menu in light of higher spending From Ian's perspective, the environment over the next 12 months isn't going to get any easier. The only answer is to hold true to your brand's principles and value prop: - Figure out why guests love you - Preserve your differentiation - Pair the above with continued phenomenal operational execution Thank you again Ian for your time! We'll be back next week for another 15 minute convo next week with Groucho's Deli President 🥪 Deric Rosenbaum talking about "unified commerce" - what it is and why it matters - for both operators and guests.

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We were live with Evergreens CEO Ian Courtnage talking about today's "value equation" for restaurants. In this 15 minute live stream we covered: - What is the "value equation?" - The labor, COGS, and P&L challenges Evergreens (and the broader industry) have faced over the last two years. - The long-term impacts of discounting and how to avoid the "slippery slope" - What levers brands can pull - outside of discounting - to mitigate the cost pressures of the past two years The upshot: know your value prop, know what makes you different, know why guests care, and hold fast to those as close as you can, regardless of the operational environment.

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Always impressing us, Ian! Thanks for having us, Abhinav!

Paul McEnany

CO-CEO at Plein Air Agency

6mo

"Tight 15 minutes." Pfft.

Jenifer Kern

CMO @ Qu | Restaurants Reinvented Podcast Hostess | Strategic Advisor

6mo

Great summary and tips Abhinav Kapur. Will look forward to hearing the hot takes on unified commerce next week! Michael Sien Qu POS

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