🚨 Black Friday Diaries: How to tackle ROAS Ah, Black Friday—the Olympics of e-commerce! 🛍️ You’ve got killer discounts, amazing creatives, and the kind of traffic that makes your analytics dashboard sweat. But wait... why is my ROAS doing the limbo? Here’s the deal: it’s not just you. During the festive frenzy, everyone is throwing cash at ads like it’s confetti. 🎉 The result? Sky-high CPMs and a battlefield for eyeballs. If your media placements aren’t on point, you might be burning through budgets faster than your customers can say, “Add to cart!” 🛒 Here’s the cheat sheet to rescue your ROAS: ✨ Mix up your placements ✨ Retarget like a pro. Show some love to warm audiences. They’re in consideration stage and an offer will nudge them to convert ✨ Static creatives - With the rise of reels and more bids on reels during festive , static images cost is still cheaper What’s been your biggest Black Friday learning so far? Share your battle stories below. 👇 #ecommerce #D2C #Performancemarketing #Metaads #googleads
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Business & Growth |Ex-Uber&Zoomcar| P&L management |Strategy |
2wTotally agree to the thought process