Abhilash Nambiar’s Post

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Sr Merchandiser | Product Line Manager| Product Marketing|Assortment Planner @ Dell Technologies | IT Solutions, Business Development Management

#Coldplay ki ticket nehi mila… 🤔 This is the reason I love Product marketing ; never a one-time event—it’s a continuous, ever-evolving process that demands a deep understanding of consumer behavior, market dynamics, and #newopportunities. Whether launching a new product or adapting an existing strategy, staying innovative and adaptable is key to long-term success. This line of thinking brought me to the recent viral memes and discussions about #Coldplay concert tickets and the frustration many faced while trying to secure them. Inspired by this, I wondered if a system similar to the technology used in financial markets or travel industry could be adapted to ticketing. Think of how hotels block money when you reserve a room but only charge the card after you’ve checked in. A similar approach could work for concerts, where fans could reserve tickets, funds would be temporarily held in their accounts, and a lottery-based algorithm technology to be used to fairly allocate tickets. Primarily, fans would be charged for the ticket, but to ensure smooth entry, they would need to show the card or the UPI transaction used to book. This could be simplified using a QR code for event entry, saving time and preventing long queues, while also ensuring the event doesn’t lose out on audience numbers due to technical glitches. However, one challenge that stands out is group bookings. Concerts are rarely enjoyed solo—people go with friends and family. If tickets were allocated like stock market IPOs, with each person receiving just one ticket, it could take away from the shared experience of attending with a group. This is something for large-scale entertainment event companies to consider as they seek innovative ways to improve the ticket-buying experience and enhance customer satisfaction. #EventTech #TicketingInnovation #CustomerExperience #ColdplayTickets #Concerts #EntertainmentIndustry #GroupBooking #FairTicketing #TechForGood #QRCode #Bookmyshow pic: Random meme from web

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Rohit Hore

Accounts Manager at Dell Technologies

2mo

The credit card company associated with this event is a marketing genius by giving early access to their customer

Nishit Shah

Startup Founder I Transforming Real Estate I Ex Dell I Thought Leader I Mentor I Investor I

2mo

Abhilash Nambiar good one buddy

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