Common Sense Trumps Scale in Business In the realm of competitive business, success is not guaranteed by large balance sheets alone; rather, a critical element that is often overlooked is common sense. The example of 'dark stores' illustrates this point, as they are efficiently utilized spaces that operate without the overhead costs of traditional retail locations. These stores are designed primarily for logistics, focusing on pick-up and delivery rather than direct consumer access, allowing businesses to maintain lower operational costs. Furthermore, the persistent issue of limited space in India reinforces the necessity for innovative business models that do not rely heavily on physical retail space. Acknowledging these realities is key, as traditional retail approaches may lead to suboptimal outcomes in an environment constrained by space and consumer behavior. Snipped from Two by Two - Is Zepto a gold medalist or a bronze medalist?. Via AI-powered podcast app Snipd. https://lnkd.in/gPnBAmrq
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Innovate or Risk Obsolescence Zepto's rise exemplifies how an outsider perspective can disrupt established markets by focusing on first principles and innovating where others have overlooked opportunities. This success highlights a failure among entrenched players like Amazon India and Flipkart, who failed to recognize the shifting trends in grocery retail. Despite attempts from competitors like Swiggy and Zomato to acquire Zepto, their inability to adapt and acknowledge the emergence of new business models ultimately left them behind as Zepto's valuation soared. Snipped from Two by Two - Is Zepto a gold medalist or a bronze medalist?. Via AI-powered podcast app Snipd. https://lnkd.in/gs8YW36w
Innovate or Risk Obsolescence | 1min snip from Two by Two
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Building UpWest: Jamie Schisler on launching a new brand within a corporate giant? In the latest episode of Customer Centric Retailing Podcast, Jamie shares key tips for startup founders, drawing from his experience launching Upwest within the legacy brand, EXPRESS. 1️⃣ Stay True to Your 'Why': In the startup world, Jamie emphasizes the importance of keeping your purpose clear. Even in tough times, consumers seek meaning and connection. Stay true to your 'why' to build lasting relationships. 2️⃣ Data Accessibility Matters: Transitioning from a data-rich corporation to a startup taught Jamie not to take resources for granted. Efficiently managing data accessibility is key. Learn from his experience to make the most of your startup's data. 3️⃣ Navigating Tech Challenges: Integrating a new brand with legacy systems comes with tech hurdles. Jamie advises understanding the nuances of working with technology and viewing challenges as a natural part of the process. Success in startups boils down to three vital parameters: clarity of purpose, adaptability with data, and navigating tech challenges. Tune in to HotWax Commerce's podcast episode for more details on these valuable tips: https://hubs.la/Q02mb4w50 #ShoppingandtheRetailIndustry #Ecommerce #Retail #OmniChannel
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Simple is not easy - briliant 👌🏽
Winning Moves #4: How QahwaBLK went viral with a $10 investment. Anyone who knows me knows I’m a huge fan of QahwaBLK, its business model, the founders, and their innovative approach. So yes, you might see more posts about them in the future. But here’s a simple move one of the co-founders made that proves you can learn from anything (and anyone) — and you should always test out your ideas. Mego Dikran Salbashian, the co-founder of QahwaBLK, was walking through IKEA one day, listening to a podcast about the store. He learned that IKEA puts mirrors all around their showrooms because people like looking at themselves, which makes them feel better and enhances their shopping experience. Inspired by this, Mego decided to experiment with the concept in his own coffee shop. He bought a mirror and added small text above it that read: "أحلى شي في المحل" ("Best Looking Thing in the Store") and placed it in the store. People loved it! Customers started posting selfies with the mirror, and the store quickly gained attention on social media, creating a viral buzz. It’s a powerful reminder that a simple $10 investment and a bit of experimentation can create massive buzz and bring real results. And luckily, their amazing product, price point, and customer experience helped them retain many of those new customers. LinkedIn, please excuse my look in this picture with my friend Feras Haddadin and the mirror! 😅
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Winning Moves #4: How QahwaBLK went viral with a $10 investment. Anyone who knows me knows I’m a huge fan of QahwaBLK, its business model, the founders, and their innovative approach. So yes, you might see more posts about them in the future. But here’s a simple move one of the co-founders made that proves you can learn from anything (and anyone) — and you should always test out your ideas. Mego Dikran Salbashian, the co-founder of QahwaBLK, was walking through IKEA one day, listening to a podcast about the store. He learned that IKEA puts mirrors all around their showrooms because people like looking at themselves, which makes them feel better and enhances their shopping experience. Inspired by this, Mego decided to experiment with the concept in his own coffee shop. He bought a mirror and added small text above it that read: "أحلى شي في المحل" ("Best Looking Thing in the Store") and placed it in the store. People loved it! Customers started posting selfies with the mirror, and the store quickly gained attention on social media, creating a viral buzz. It’s a powerful reminder that a simple $10 investment and a bit of experimentation can create massive buzz and bring real results. And luckily, their amazing product, price point, and customer experience helped them retain many of those new customers. LinkedIn, please excuse my look in this picture with my friend Feras Haddadin and the mirror! 😅
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Had the pleasure to be a guest on EOFire Entrepreneurs On Fire, Forbes top 5 most recommended entrepreneurship podcast, hosted by @JohnLeeDumas to share Goshsha’s vision and mission, as the missing piece in the retail omnichannel landscape. We covered a lot in our short 16 mins conversation so take a listen. But the astute JLD asked me the following and below are from the show notes: JLD: Why does it matter and why should anyone care? Athena: • It really is about sustainability in both time and resources through targeted access to information. • Think about the products wasted due to wrong choices, especially in industries like beauty. Consider the time wasted scrolling through search results on our phones when we just want specific products. • For businesses, getting marketing materials into stores is time-consuming and resource-intensive. • Streamlining this process, saving time and resources, and making it easier for businesses to connect with customers in stores. That is why it matters, and everyone should care. Thanks @JohnLeeDumas for the great conversation on your show again for the second time. I look forward to connecting with more of your listeners. Download Goshsha, your smart shopping companion: https://lnkd.in/gTBRrpJP To podcast episode: https://lnkd.in/gEiMYArN #entrepreneurship #startup #techstartup #retailmedia #retailtrade #retailomnichannel #omnichannel #digitalmarketing #ai #ar #beauty #cosmetics #beautifulai #sustainability #cleanbeauty
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Innovation Follows Need, Not Demand The conversation highlights the dominance of BigBasket in the e-grocery market, emphasizing its consistent performance where competitors like Amazon and Flipkart have struggled. This failure of larger companies to penetrate the e-grocery sector indicates they overlooked existing consumer needs, which were not being met. The insights drive home the point that successful innovation often stems from recognizing genuine consumer demands rather than imposing solutions that aren't needed. The CEO of BigBasket pointed out that the consumer demand for such services was either nonexistent or artificially created. This underscores the critical understanding of actual consumer needs in driving market success. Snipped from Two by Two - Is Zepto a gold medalist or a bronze medalist?. Via AI-powered podcast app Snipd. https://lnkd.in/gqNc5Gks
Innovation Follows Need, Not Demand | 1min snip from Two by Two
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90% of e-commerce startups fail within the first 120 days. Why? E-commerce is not just about having the right products or website. The challenges are bigger than expected. But, You can succeed by focusing on: ⩥Strong digital marketing strategies ⩥Unique value propositions ⩥A deep understanding of how e-commerce works This short clip from our latest podcast episode with Nivetha Muralidharan an expert with 10+ years in e-commerce. She shares the realities of the e-commerce world in this episode. It is a must-watch for anyone looking to avoid common mistakes and learn the ins and outs of e-commerce. A big thank you to Nivetha Muralidharan for sharing her knowledge, experiences, and practical tips to help others avoid common mistakes. PS: Full episode link is in the comments!
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🚚 E-commerce is booming, but logistics and fulfillment? That’s the game-changer. 💡 In our latest podcast episode, we chat with Ash Jamshidpour, founder and CEO of ShipTop, about how brands can transform their fulfillment strategies and stay ahead of the competition. 🌐 From tackling the challenges of in-house logistics to leveraging AI and robotics for greater efficiency, Ash shares actionable insights and the innovative ways ShipTop is helping e-commerce brands cut costs, improve delivery times, and wow their customers. 🎯 Ash’s entrepreneurial journey is just as inspiring—from starting his first sustainable e-commerce brand to building a $20M+ company in just three years. 🚀 Curious how your business can level up its logistics game? 🎙️ Listen now 👉 https://lnkd.in/g6cmuhiX 💡 Don’t forget to subscribe to The Thoughtful Entrepreneur for your daily dose of entrepreneurial inspiration! #TheThoughtfulEntrepreneur #EcommerceTips #LogisticsSolutions #EntrepreneurJourney #BusinessGrowth #PodcastRecommendations
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🌟 Ready to unlock the secrets of profitable growth in the digital age? ➡️ Tune in to this week's podcast with Ankit Patel from U BEAUTY, as he dives into the art of balancing analytics, media, and creativity for DTC success. Discover how AJ's journey from Unilever to a thriving startup is transforming every shoppable moment. Curious about how brands are adapting to new challenges? 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #DigitalShelf #Podcast #ECommerceInnovation #digitalleaders #digitalmarketing #ecommerce #retailers #brandstrategy
The Art and Science of Driving Growth, with AJ Patel, VP of Global Growth at U Beauty
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🚚 E-commerce is booming, but logistics and fulfillment? That’s the game-changer. 💡 In our latest podcast episode, we chat with Ash Jamshidpour, founder and CEO of ShipTop, about how brands can transform their fulfillment strategies and stay ahead of the competition. 🌐 From tackling the challenges of in-house logistics to leveraging AI and robotics for greater efficiency, Ash shares actionable insights and the innovative ways ShipTop is helping e-commerce brands cut costs, improve delivery times, and wow their customers. 🎯 Ash’s entrepreneurial journey is just as inspiring—from starting his first sustainable e-commerce brand to building a $20M+ company in just three years. 🚀 Curious how your business can level up its logistics game? 🎙️ Listen now 👉 https://lnkd.in/gZ5KS_Mm 💡 Don’t forget to subscribe to The Thoughtful Entrepreneur for your daily dose of entrepreneurial inspiration! #TheThoughtfulEntrepreneur #EcommerceTips #LogisticsSolutions #EntrepreneurJourney #BusinessGrowth #PodcastRecommendations
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