Webinars are one of the most powerful tools for engagement. If only it was worked on as much as it deserves. It's great to see some teams doing it so well!
Webinar program owner 💌 Marketing ops Erica Maki on making MOPS your BFFs, and promoting your webinar successfully. -- Episode 9, WTF News.
Reintroducing Opal: Marketing's New Source of Truth... As a source of truth, Opal brings value to every level in the marketing org. 🔵 Creators have a space built to do their best work, with features that automate annoying busywork. 🔵 Managers have the ability to manage their people and tactics in one place. 🔵 Executives have a crystal-clear answer to the all important question, "What is Marketing up to?" All three of these levels are connected by having ONE place to go to get what they need within Opal. I'd love to have a conversation and show you how Opal can make a difference for everyone in your org!
What is your one idea to impact marketing pipeline? What makes a good product video? Last week, Akash Anand discussed how product videos are a crucial step in the buyer’s journey to find qualified leads. This week, we talk about exactly what you need to do to create a great product video. Watch the full 3-minute video below and also learn which channels are the best to promote your product video.
Strategy & Revenue Growth Consultant for Industrial Manufacturers | Veteran | Independent Director | Podcast Host
Episode 29 - Industrial Marketing Strategy Texas Style! ARC Specialties' Daniel Allford and Johnny Tyler discuss how to STOP Wasting Time on Industrial Marketing Strategies That Fail Summary Just Get it Done! TEXAS Sized industrial marketing built on engaging video content on YouTube and LinkedIn. Dan and Johnny emphasize the importance of authenticity and passion in their videos, and they believe that reaching the right audience is more important than the number of views. The duo also discuss: - the value of experimentation and the willingness to make mistakes in their content creation - blending technical information and human interest stories with opinion the power of partnerships and giving credit where it's due - value of LinkedIn and video content to build awareness and trust with their audience - the power of informative and engaging videos that showcase their expertise in industrial automation - how knowledge sharing attracts both vendors and end users, creating a strong network of potential customers. Dan discusses how their sales team is persistent and patient, willing to invest time in potential opportunities even if they are not immediately qualified. Johnny translates Dan's ideas by editing and producing videos, ensuring they are cohesive and visually appealing. The pair find that building awareness and trust is better than direct lead generation. Dan speaks at industry events to establish thought leadership. Both agree on the importance of consistency in content creation and encourage companies to just start creating content and not wait for a perfect process. Takeaways - Creating engaging video content on YouTube and LinkedIn is an effective way to reach and connect with potential customers. - Authenticity and passion are key in creating successful video content. - Experimentation and the willingness to make mistakes are important in content creation. - Covering a wide range of topics, including technical information, human interest stories, and opinions, can help build thought leadership and engage a diverse audience. - Partnerships, LinkedIn and video content help build awareness and trust with their audience - They focus on creating informative and engaging videos that showcase their expertise in industrial automation - They have a strong partnership with their vendors, who help spread their message to the end users - They emphasize the importance of perseverance and intuition in sales - They have a strong presence at trade shows and speak at industry events to establish thought leadership - They believe in giving back to the industry and are open to sharing their knowledge and expertise There's plenty more - lots of wisdom and actionable, practical tips. Check out the full episode. #IndustrialAutomation #IndustrialSales #IndustrialMarketing #ManufacturingMarketing #MarketingForManufacturers #VideoMarketing #LinkedInMarketing #ContentMarketing #DigitalMarketing #TheyAskWeAnswer #YouTubeMarketing
Head of Healthcare Operations / Executive Producer, Program Director For Yeukai Business Show
In this episode, best-selling author and marketing expert Cody Butler shares killer strategies to win customers for life. Check out what Cody has to say! For more effective, proven, and tested marketing strategies: ✅Subscribe to Yeukai Business Show: https://rfr.bz/l9yyqb2 ✅Follow me on IG (@yeukaik) and Twitter (@Yeukajidori) ✅Join my masterclass today! https://rfr.bz/l9yyqb3
Everyone grasps #pointofview, but does a business's marketing use it? No POV? No differentiation. This episode simplifies it for impact. @rialtomarketing
Everyone grasps #pointofview, but does a business's marketing use it? No POV? No differentiation. This episode simplifies it for impact. @rialtomarketing
Everyone grasps #pointofview, but does a business's marketing use it? No POV? No differentiation. This episode simplifies it for impact. @rialtomarketing
Everyone grasps #pointofview, but does a business's marketing use it? No POV? No differentiation. This episode simplifies it for impact. @rialtomarketing
Everyone grasps #pointofview, but does a business's marketing use it? No POV? No differentiation. This episode simplifies it for impact. @rialtomarketing
I help business owners and executives save time and money on manual labor by automating repetitive processes in accounts payable, payroll, human resources, and day-to-day operations. 👉
Everyone grasps #pointofview, but does a business's marketing use it? No POV? No differentiation. This episode simplifies it for impact. @rialtomarketing
