Trade Mark Webinar: Tips for reviewing and building an effective trade mark portfolio Online: Thursday 5 December 12.30pm - 1.00pm Hosted by: Caroline Brooks You don’t have to be the owner of a historic brand or a huge trade mark portfolio to benefit from a regular trade mark portfolio review. In this bitesize webinar, we will cover: ⚪ What you should register: marks, territories, goods/services, and how to prioritise ⚪ Creating a tailored trade mark filing strategy ⚪ Keeping your existing portfolio fit for purpose This webinar is aimed at businesses who: ⚪ Have a range of different branded product or service lines ⚪ Export goods, or trade in multiple jurisdictions ⚪ Or just haven’t thought about registered trade mark protection yet, or for a while 20-minute bitesize webinar with Q&A. To register for our event, you can do so here https://lnkd.in/dcJ6kkQn or by scanning the QR code below. #TradeMark #IP #IntellectualProperty #TradeMarkPortfolio #Webinar #Event
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Choosing the right trade mark class is crucial for protecting your brand, but the process can be confusing. In our latest blog post, James Manship explains what trade mark classes are, why they matter, and how to choose the right one for your brand. Stay informed and protect what’s yours. https://lnkd.in/eqkjZZSq #TradeMarkProtection #IntellectualProperty #TennantIP #BusinessGrowth
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🌐 Unleash the Power of Trade Show Marketing! 💼 Discover expert tips and strategies to boost your trade show success. Download our white paper now! #TradeShowMarketing #EventSuccess #BusinessGrowth Click Here: https://bit.ly/3T9HKF7
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Brand differentiation is crucial in today's crowded marketplace. These five key strategies will help make your brand stand out: 1. Focus on quality products and services 🏆 2. Showcase your expertise 🧠 3. Develop a unique pricing strategy 💰 4. Partner with trusted brands 🤝 5. Deliver exceptional customer service ✨ Read the full article here to dive deeper into this strategies: https://bit.ly/4dvRG4w For independent distributors, these principles are vital. That's why we've created '6½ Steps to Mastering the Lost Art of Differentiation.' This practical guide is designed specifically for independent distributors to help set your business apart and maximize your success. 📈 Download your free PDF copy here: https://bit.ly/45QSuMY #BrandDifferentiation #BusinessStrategy #IndependentDistributors #TuesdayTidbit
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What's an effective marketing campaign without some competitive #MarketResearch?! My absolute FAVORITE part of being a media buyer is researching competitors, crafting competitive analyses, and learning how you #SizeUp to competition to efficiently optimize media campaigns. As a Comerica small business customer, you can tap into intelligent market research for FREE! Analyze your competitors in three easy steps with SizeUp by Comerica, now available for Michigan business owners! Visit: comerica.com/prosper Member FDIC. #ComericaBank #Comerica #BusinessTools #FreeResources
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Our 'Future of Commerce: Sustainable Growth in a Shifting Market' webinar was a hit ⭐ 🇦🇺 If you missed it, we've got you covered. We've compiled the key takeaways from our recent session with leading Australian brands, Kulani Kinis and Outcast, into a video packed with practical and innovative strategies for lasting success! Follow the link below to watch a recap of our most in-demand webinar yet👇 https://bit.ly/3VPxCns
Webinar: Future of Commerce: Sustainable Growth in a Shifting Market Webinar Highlights
https://www.youtube.com/
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This should be a really interesting webinar on an area which should not be overlooked as part of your overall IP strategy. Do sign up to find out more!
Are you familiar with trade secrets and how they can benefit your business by providing a lead time advantage over your competitors? Join Dehns trade secrets specialist Haakon Thue Lie as he discusses how a comprehensive revealing strategy can allow companies to use trade secrets to achieve a lead time advantage, while positioning their brand or service as an innovation front runner. Register here 👉 https://lnkd.in/eF3SUBWQ #DehnsIP #tradesecrets #IPstrategy
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Struggling with miscommunication, delays, and visibility issues in your external supply chain? Access our new ebook to discover how Nulogy’s purpose-built platform empowers FMCG brands and their partners with real-time data insights, driving efficiency and resilience. https://lnkd.in/gFbGscKn #SupplyChain #FMCG #CoPacking
The Powered of Purpose-Built: Why Nulogy of Best in Breed
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Having worked for businesses where a large percentage of turnover is spent on trade spend and promotions it's imperative that all marketing activities are synchronised to get the maximum return. Sign up to the Webinar below to discover new tools that will help deliver 'joined up marketing'. This is worth attending. #digitaltransformation #TPM
💥 Remember how we were busting myths about Digital Transformation? Let’s continue, join SoftServe Business Systems' upcoming webinar to hear the truth on promo planning 👉 👉 https://bit.ly/3JTQriG Disconnected Planning between sales, trade, and brand marketing departments = losses of millions, especially when it comes to NPDs or other major changes. Join SSBS for the webinar, "How to Connect Promo and Communication Planning in One Tool," where Oleg Spivak, Business Development Director (ex. Reckitt, Nestle, P&G), and Tomasz Kozlowski, VP of Global Sales, unveil the first-ever Trade Promotion Management (TPM) solution that brings together a holistic view of all brand activities. The future of planning begins now with PromoTool 2.0. Don't miss out! ❗
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As we come the end of national descriptive trade mark week, I thought I would bring together the highlighted cases and see if we can make some sense of the decisions which don't at first sight look entirely consistent. It’s not always clear which side of the line a trade mark which consists of two conjoined descriptive words will fall. If I can offer some guidance, it’s this: I know what a FLUSH SEAL is. I’ve a pretty good idea what BRAIN TEA is. But I am not sure what I would get if I were buying a LOVE HUG! The test of descriptiveness in the UK and EU is applied forward, is ‘X too descriptive of Y goods or services?’ but a useful, practical sense check is to look at it backwards and ask –" do I know what an X is, and is that what the trade mark is trying to protects?". If we were being cynical we might suggest that, this is what some judges do in practice. I think looking backward rationalises these cases. I can see FLUSHSEAL is just a flush seal and I can see how BRAINTEA sounds like a tea containing a supplement for the brain, but I can't see what I'd be getting if I bought a LOVEHUG. Commercially, if you conjoin to words to get your message across quickly that makes sense but you may have trouble protecting it. There's nothing inherently wrong in that, there are good reasons by trade mark attorneys aren't brand directors! Photo credit: Etienne Girardet
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