Abdullah Aras’ Post

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CMI Lead, Unilever Personal Care TUI

What kind of beauty do we want AI to learn? 💭 As we enter the 20th year of the Campaign for Real Beauty, @Dove’s work is not done – our biggest ever study of beauty around the world reveals that women and girls still feel great pressure to be a certain type of beautiful. And that one of the biggest threats to the representation of real beauty is AI, which is predicted to be 90% of the content online by 2025. AI generated content is perpetuating unrealistic beauty standards and lacks representation, and even when women and girls know the images are fake or AI-generated, 1 in 3 feel pressure to alter their appearance when exposed to these visual representations. 💔 In Dove’s new campaign, The Code, we reflect on the fact that AI, like any new technology, has the power to become whatever we want it to be, it’s up to us. AI can mirror the societal biases we have towards women’s representation, but it also can learn to become more diverse and inclusive. The campaign does this by showcasing the irreversible change Dove has already made even for AI, creating a universal code for changing beauty.  Today, Dove renews its vows by committing to #KeepBeautyReal, by never using AI to create or distort women’s images. We are also taking action to equip creators, brands and anyone using AI, with the Real Beauty Prompt Playbook, a free tool to create visual content that widens the representation of beauty on the most popular GenAI tools. Let’s #keepbeautyreal. Even in AI. 💙 Head to https://lnkd.in/dDtx5Nkz to watch our campaign. #KeepBeautyReal #LetsChangeBeauty #DoveSelfEsteemProject #Dove

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