Abdul Sani Abdul Murad’s Post

Discover the rise of #FractionalCMO and its impact beyond marketing. Insights from our Recruitment Director Keith Wong reveal its growing influence across finance and legal teams too.   #linksinternational #FMCO #RecruitmentInsights

Various thoughts shared by industry leaders around this topic. After all, any CMO with good track records will be able to be either one. It’s a matter of choice and at the end of the day, performance and result matters. Thanks you MARKETING-INTERACTIVE for the opportunity to share my humble opinion around #fractionalCMO #cmo #marketing #leaders #digital #growth

Earlier this week we explored the role of the #fractionalCMO – #FMCO – which has been gaining prominence in the marketing industry. According to Keith Wong, country director of Hong Kong, Shanghai and Singapore at HR and recruitment company Links International, the fractional model isn’t isolated to the marketing function alone, but finance and legal teams are also being introduced to such structures. Alvin Neo, Marcus Loh, Bassam Abdel-Rahman, Shufen Goh, Abdul Sani Abdul Murad and Linda Hassan have weighed in on the #marketing role going fractional #leadership

🌟 Exciting Times Ahead with Fractional CMOs! 🌟 In our fast-paced world, adaptability is key. That’s why at New Digital Noise, we're championing the transformative role of fractional Chief Marketing Officers. With over 22 years of experience and partnerships with 1000+ clients across more than 30 industries, we’ve mastered the art of strategic, agile marketing leadership. Discover how our Fractional CMO services can not only streamline your marketing efforts but also propel your company forward by optimizing resources across various departments. From strategic flexibility to cost efficiency, we’re here to help your business thrive in an ever-changing landscape. Interested in learning how a fractional approach can transform your marketing and boost overall efficiency? Let’s connect! #MarketingLeadership #FractionalCMO #BusinessAgility #StrategicMarketing #NewDigitalNoise https://lnkd.in/gT-fxsMQ

About Fractional CMO Back in 2014, we brought on a fractional PR Director who worked just a few days each month. Her extensive experience and connections were invaluable, proving that sometimes less is more when it comes to executive roles. This positive experience led us to offer fractional CMO services, starting with our first major client, Subway, in 2016. Our team took charge of brand-building and managed all marketing touchpoints from Shanghai, allowing the local HK office to focus on their franchise business. Today, we continue to serve as fractional CMOs, crafting strategies and executing plans that let our clients focus on what they do best. #FractionalLeadership #MarketingStrategy #BusinessGrowth

#FractionalCMO is a term that is quickly gaining traction in the marketing world. Industry recruiter Jimmy Yar, founder of The Talent Detective says that the trend has been evident for the past few years and goes by a variety of titles such as “on demand CMO”, “Marketing consultant” or “stand-in CMO” and the likes. Agreeing with Yar, practicing FMCO, Yvonne Low, who previously worked with organisations such as OCBC and McDonald's, said that the trend came about as the #pandemic reshaped many facets of work. Meanwhile, Shufen Goh, principal and founder of consultancy R3, argues that this might be just another trend that seems to pop up every time a high-profile CMO role gets restructured or not replaced amid #EconomicUncertainty or an anticipated slowdown. #leadership #CMO

Companies in need of new marketing leadership are increasingly turning to interim, or fractional, chief marketing officers to drive growth. A CMO is an experienced marketing expert who devises marketing strategies, oversees their implementation, and tracks marketing success. These responsibilities are the same regardless of whether the professional is hired on a part-time, full-time, or fractional basis. But finding the right CMO troubles most business owners/Managing Directors today. Plus, it is the most difficult to get right. It’s because the scope of marketing is so great today and what CMOs are chartered to do is so broad that you need a well-rounded athlete who can lead, recruit, train, and develop. They have to be intellectually ambidextrous, flipping between the science and art of marketing, have to manage the most diverse of your teams and have to be a linguist to lead different functions in the company effectively. If you're considering a CMO or Marketing Consultant for guidance or support, check out this blog to help you find the right fit. https://lnkd.in/gPMJvMVH #marketing #strategy #CMO #marketingconsultant

In my journey as a corporate and board advisor, I've had the privilege of working with some of Singapore's most promising brands, many of which are spearheaded by SMEs and family enterprises. I particularly cherish the opportunity to meet (and learn from) the leaders behind these brands during industry engagement platforms like Singapore Management University - Enterprise Singapore's Enterprise Leadership for Transformation program. These interactions have deepened my understanding of the challenges faced by our local businesses. They serve as both an eye-opener and a reminder of why I love helping made-in-Singapore brands aim higher, mature, and make their mark here and abroad. Earlier this week MARKETING-INTERACTIVE explored the role of the fractional Chief Marketing Officer – FMCO – which has been gaining prominence in the marketing industry, akin to IMDA's CTO-as-a-service. I was thrilled to share my thoughts on the FCMO trend, and some upsides for Singapore's SMEs - '“it is the small and medium-sized enterprises (SMEs), dealing with tight budgets but with big dreams, that stand to gain”, added Marcus Loh, director of Temus. “This model offers a path in the middle for many of the SMEs who can better embrace marketing and figure out what they need without jumping the gun and making a full-time hire. For SMEs, this model of a CMO-on-call provides a 'golden ticket' and can open doors to tried-and-tested marketing tools and connections without breaking the bank.' 'These FCMOs can help SMEs navigate the complex world of marketing, from choosing the right stack to the appropriate agency partner for specialist advice and project management to bringing those campaigns to life," he added.' All said, now to tap into the lore of the Lord of the Rings, SMEs venturing into this realm should remember: You're inviting a 'Gandalf' into your midst - not a 'Samwise'. You're getting a guide with the prowess to navigate and influence from afar, not a constant companion for every step of the way! Thanks to Rezwana Manjur for the opportunity to contribute to this story: https://lnkd.in/g4yrbs-n #IndustryImpact #FCMO #Temus #Marketing #GoingFractional

Fractional CMOs (FCMOs) might offer companies marketing leadership quickly and at a lower cost, but the CMO's role is so integral to overall business performance that it cannot be a part-time position, says R3's Shufen Goh.   “... A CEO who is serious about customer-centric growth beyond the current financial year will need someone who can identify and connect the dots between the gaps and opportunities, both internally and externally. It cannot be a part-time position if a company is serious about marketing as a growth driver."   Read more: https://lnkd.in/g9_db7bt

Sophie Devonshire, CEO of The Marketing Society, offers key insights on thriving as a modern marketing leader amid growing industry demands. With industry pressures mounting, she reveals five game-changing strategies to succeed in what many call the "impossible job" of a CMO: 🎒 Lighten the load: lean into strategic partnerships and play to your strengths. 🤝 Build relationships that matter: Collaborate across teams to create a shared vision that drives real impact. 👥 Build an advisory board: Seek diverse perspectives from trusted individuals to help navigate change. Sophie’s approach proves that with the right tools, marketing can be a field of boundless opportunity. Want the last two strategies? Click to discover them! https://lnkd.in/dh9znJPm #ThinkWithGoogle #Marketing #Strategy