Abby Holland’s Post

Why are most luxury brands failing? They drop the ball after the sale. Acquiring clients is just the beginning—keeping them is the real challenge. In today’s mature market, where the majority of luxury consumers are already engaged, customer loyalty is everything. Take Louis Vuitton, for example. They have over 75% brand awareness among luxury consumers, yet loyalty sits below 20%. What’s missing? A true after-sale experience—not those automated thank-you emails. Smaller boutique brands excel at creating intimate connections. Imagine buying a luxury item and receiving a thoughtful surprise gift or a personal birthday gesture. That’s how you build lasting loyalty. The post-purchase experience is crucial; it can make or break long-term relationships. Brands focused only on the sale are thinking short-term. Those that invest in after-sale connections not only stand out but also create a loyal, engaged community. Let’s shift our perspective: customers aren’t just one-time transactions. What are you doing to keep the connection alive after the sale? #CustomerExperience #LuxuryBranding #BrandStrategy #CustomerLoyalty

This is the new age of fragrances – enter at your own risk. (Or, partner with an expert to help you make the most of this exciting phase). Traditionally, luxury fragrance brands struggled to balance innovation with expanding their portfolio. Typical challenges included: • High operational costs due to expansive product ranges • Limited focus on product innovation • Inefficient operations and logistics Happily, times have changed. When you partner with Beautynet, we’ll help you: • Streamline product portfolios with our end-to-end service • Tap into older lines with our innovative marketing and distribution strategies • Simplify operations using our comprehensive sales and logistics management If you think that approach would unleash value for your brand, we’d love to help. #Perfume #Fragrance #Marketing #Branding #Distribution #Innovation

Revolutionizing Luxury Retail Engagement The fashion world is buzzing. Luxury retailers are embracing digital innovation to redefine the boutique experience. But here's the game-changer: Imagine crafting bespoke content that speaks directly to your clientele's souls. Envision microsites that dazzle in multiple languages, created effortlessly. Picture intelligent campaigns that automate tasks while maintaining that crucial personal touch. This isn't just a trend. It's the FUTURE of luxury retail. And it's here NOW. Ready to set new standards? Elevate your boutique. Captivate your clients. Transform engagement. https://lnkd.in/gVrJ-kpJ #inspify #luxuryretail #fashiontech #digitalinnovation

The grey market poses unique challenges in the beauty and fragrance sectors, setting them apart from traditional luxury goods like watches and bags. In our latest article, we explore how consumer behavior, pricing dynamics, and brand strategies differ across these categories, shedding light on the implications for luxury brands. Discover how the beauty and fragrance markets are adapting to these challenges and what this means for brand exclusivity. 🔗 Read more about it here: https://lnkd.in/e9_AKMk2 #LuxuryBeauty #FragranceIndustry #GreyMarket #MarketTrends #DataAndData Zouheir Guedri

Highlighting the importance of expressing gratitude towards customers in building brand loyalty: "Did you know that the practice of showing appreciation to customers dates back to the 1950s? It's not just a recent trend spurred by lockdowns and price increases. Back then, the director of Tiffany & Co, coincidentally appointed in the same year the iconic Chanel bag was released, understood the significance of customer appreciation. This timeless strategy has proven its worth over the decades. Expressing gratitude to customers isn't just about acknowledging their purchase; it's about fostering a deeper connection and building lasting loyalty. Whether it's a small token of appreciation or a heartfelt gesture, showing gratitude goes a long way in making customers feel valued and appreciated. In today's competitive landscape, where customers have countless options, brands that prioritize customer appreciation stand out. It's not just about the transaction; it's about building relationships that withstand the test of time. So, let's take a cue from the past and embrace the art of showing appreciation to our customers. Whether it's a simple 'thank you' note or a personalized gesture, let's make every interaction with our customers meaningful and memorable. After all, in a world where authenticity reigns supreme, genuine appreciation never goes out of style." #luxurybrands #fashionbrands #fashiontrendsetters Btw, if anyone reading this is trying to launch or grow their brand in fashion, beauty or luxury, please check us out and inbox us. We're a pretty big deal and we love to build empires. Best, https://lnkd.in/daxMxkzs

Luxury Retail's Digital Revolution Begins The fashion world is evolving. Personalized experiences are no longer a luxury—they're an expectation. But how do we deliver without overwhelming our teams? Enter the game-changer: a digital assistant that empowers your sales professionals to craft EXQUISITE, personalized communications effortlessly. It's not about replacing the human touch; it's about enhancing it. Imagine your team focusing on what truly matters—delivering UNPARALLELED service and driving sales—while technology handles the heavy lifting of blending product details, captivating stories, and customer insights. This isn't just an upgrade; it's a complete transformation of client interactions. Ready to set a new standard for excellence in personalized shopping experiences? The future of luxury retail is here. Are you? https://lnkd.in/gRsW9hGb #inspify #luxuryretail #fashiontech #personalization

Were you aware that a whopping 92% of luxury shoppers in Europe place more importance on the quality of products than on the brand's reputation or current fashion trends? With online sales leveling off, unlocking growth hinges on grasping what consumers really want. 💡 Discover how the luxury retail industry can utilize data to reach new customer groups, improve customer experiences in ways that astonish and boost sales.

In-store experience is pivotal to brand success! Instead of blaming market conditions and China, Daniel André Langer points out the urgent need to offer extreme value at retail touch points. Here are the 3 take out : 1- Challenges such as long wait times and lack of privacy can leave clients feeling undervalued. --> CHANEL did a great job here in boutique architecture enabling payment privacy 2- Undertrained staff further exacerbate the issue, leading to missed opportunities for meaningful customer engagement. --> still room for better trained associates everywhere, especially as with less traffic, a qualitative "luxury" time can be spent with the customer. 3- To address this, luxury brands must invest in comprehensive staff training to ensure attentive and personalized service, fostering deeper connections with clients and enhancing brand loyalty. #retail #training https://lnkd.in/dzHR_gXx

Luxury Retail's Digital Revolution Begins The future of luxury fashion is here, and it's AMAZING. Cutting-edge digital tools are transforming how we connect with discerning clients. But are we ready? Here's the challenge: blending physical and virtual worlds seamlessly. The solution? Hyper-personalized experiences across ALL touchpoints. Imagine empowering your sales team with instant access to client preferences, purchase history, and curated recommendations. Every interaction becomes an opportunity to showcase your brand's excellence. It's time to elevate the art of personalized selling. Are you ready to revolutionize your luxury retail experience? Take the first step. Click below to discover how: https://lnkd.in/gJfK5a8g #inspify #luxuryretail #fashiontech #personalization

Starting today, I’ll be sharing daily insights and tips from my experience in luxury retail. From creating unforgettable customer experiences to staying ahead of industry trends, I’ll be covering it all. Join me on this journey to elevate our understanding of the luxury retail world. #LuxuryRetail #DailyInsights #CustomerExperience #Management #Fashion