Aba Kwawu’s Post

✨ Why Experiential Marketing Matters: - Engagement: Captivating storytelling fosters deeper connections. - Memorability: Experiential marketing leaves a lasting impression on attendees. - Community: It creates shared moments that strengthen brand loyalty.   These immersive exhibitions are the answer.

Very exciting Cartier news! Touring luxury exhibitions are taking the world by storm! Cartier, Chanel, Dior, LV DREAM, and Van Cleef & Arpels are all hopping on this trend. But why? For its 100th anniversary, the brand is hosting an immersive pop-up exhibition, Imagine Infinite Circles, curated by Jérôme Sans. Inspired by the Trinity's three gold bands, this creative journey showcases 30 global art pieces and a stunning scenography by a Turkish artist duo. The exhibition begins in Shanghai with the Trinity's history and icon status. Singaporean artists He Shuming, Olivia Lee, and Li Churen stand out. Do not miss this creativity and heritage celebration! Chanel, Dior, LV DREAM, and Van Cleef & Arpels are all creating touring luxury brand exhibitions. As flagship stores lose footfall and spend less per person due to online shopping, mobile experiences may be the next step in brand engagement. They offer unique, curated experiences that go beyond retail to attract and engage global audiences. Traditional stores are seeing fewer visitors and lower sales, as online shopping takes over. These immersive, mobile exhibitions are the answer, creating unique, unforgettable experiences that captivate consumers worldwide. The Breakdown: 🌍 Global Reach: Pop-up exhibitions allow brands to connect with audiences around the world without needing a permanent store. 🔄 Boosting Engagement: 78% of consumers are willing to pay more for immersive brand experiences (McKinsey). 📈 Market Growth: he luxury market hit a record €1.5 trillion in 2023, driven by a growing demand for luxury experiences (Bain & Company). Credit: Cartier All rights reserved to Cartier. #Cartier #LuxuryBrands #RetailInnovation #ExperientialMarketing #GlobalTrends #ExperienceDesign

This summer, Dior wasn’t just a brand—it became a destination! Here’s why With more than 37 exclusive pop-ups, spas, and seasonal boutiques only in Europe, Dior is redefining the summer experience. From luxurious cabanas at beach clubs and wellness retreats to cafés and stylish boutiques in iconic destinations like Monaco, Saint-Tropez, and Mykonos, and trending hotspots like Tivat, Bodrum, and Puerto Banus, #DiorRiviera has been carefully crafting immersive brand experiences in high-end vacation spots. Dior and other brands featured in our report illustrate this ongoing desire of luxury houses to connect with their clientele’s lifestyles. Explore Christian Dior Couture’s summer strategy and our other case studies in Luxurynsight latest insight report where we highlight key regions and dives into major pop-up themes. Download your copy here: https://bit.ly/4h7qBXM #Luxury #LuxuryRetail #Retail #RetailExperience #CustomerExperience #Retailtainment #VisualMerchandising #ExpérienceClient #Tendances #DiorRiviera #Dior #christiandior

✨ 2nd Day of the Accenture #Luxury Community Advent Calendar ✨ I’m excited to share my perspective on the trends shaping the future of the luxury industry. While recent weeks have highlighted challenges for the luxury market—driven by changing economic conditions and a reduction in consumer spending—the industry’s resilience and rich heritage offer a way out. History teaches us that in times like these, doubling down on core values and core customers is key. This is why I believe the future of luxury is #Immersive, #Emotional, and #DeeplyPersonal. Why Immersive? Hermès’ recent exhibition in Zurich, Hermès in the Making, sets a great example. Brands can stand out by offering consumers unique, hands-on experiences that immerse them in the craftsmanship and artistry behind products. Having the opportunity to try Hermès’ iconic saddle stitch yourself builds a profound appreciation for the story and passion behind every item. Why Emotional? In challenging markets, emotional connections matter more than ever. Luxury has always been aspirational, but maybe now it’s more about turning a transaction into a meaningful relationship. A piece of jewelry, for example, isn’t just an accessory; it’s a symbol of a personal milestone. Emphasizing timelessness, quality, and investment value will create deeper loyalty and resonance with customers. …and Why Deeply Personal? Now is the time to refocus on core customers who are less affected by economic fluctuations. These individuals want to feel seen and understood, not simply sold to. Tailored experiences, exclusive collections, and personalized events can make customers feel genuinely valued. Looking forward to hearing your thoughts next #weareluxury Arnaud Rossi, Rebecca Schmitt Andrea Maria Cannata, Giovanna Melillo, Emma Gourdelier, Oriane Piccard, Cristina Popa, Youen-Fanch Kerjean, Francesco De Maria, Matthieu Saby, Elena Cozza, Mette Stannow, Thibaut Delaporte, Philippine Leclercq-Pellerin, Sylvia Viola Orsini, Shilpa A. and many others.

 Embracing the Rise of Experiential Luxury. ✨ A particular trend jumps out above the others as the luxury market keeps changing: the booming area of experiential luxury. The days when opulence was only determined by tangible belongings are long gone. These days, it all comes down to creating unique experiences that pique customers' interest, excite their senses, and establish enduring emotional bonds. Jacquemus, the renowned French fashion brand, has introduced a line of card sets, blending its signature style with classic playing cards. Jacquemus card sets are made with premium materials and rigorous attention to detail, elevating gaming nights with friends or serving as chic décor. Fashion-forward people and card game fans alike find these sets to be highly sought-after collectibles, as their vivid colors and striking patterns perfectly capture the brand's distinct image. #ExperientialLuxury #LuxuryTrends #BrandExperience

Do you work at a luxury brand and do want dedicated industry trends and insights in your mailbox every other week? 💻 If so, send us your email and we’ll add you to our Havas Lux Newlsetter mailing list 📧 Havas Media UK #luxurybrands #luxurymarketing #industrytrends #insights #newsletter

Designer brands are quietly transforming from product purveyors to cultural curators. The strategy? Creating "third spaces" where people connect, collaborate, and just... exist. What's happening: - Gucci is opening creative hubs and bookstores - Louis Vuitton's spaces now feature art galleries and cafes - Cartier hosts cultural events in their boutiques - Hermès offers craft workshops in dedicated spaces These brands realized that in a digital age, physical spaces aren't about transactions – they're about transformations. You're not just buying a bag; you're buying into a lifestyle, a community, a conversation. The strategy is subtle but powerful: - Less "exclusive club," more "inclusive culture" - Less "display case," more "living room" - Less "shopping," more "experiencing" Luxury brands are shifting from being gatekeepers of status to being facilitators of connection. They're not just selling products; they're cultivating communities. #Luxury #RetailStrategy #BrandExperience #CommunityBuilding #Innovation #ConsumerTrends

The world's UHNWIs (ultra-high net worth individuals) are almost 3x more likely to view luxury as part of a meaningful experience rather than just a “look at me” status symbol. ⬆ “Memory Makers” — a study by Havas Media Network Across the UK, China, and the Middle East and found that this group (largely made up of Gen X and Millennials) loves art, creativity, and the stories brands tell. 84% of them see luxury ads as a form of art, with almost 50% drawn to brands with unique creativity. → The Warhol-inspired Absolut campaign. → A reinterpretation of Takashi Murakami’s art for a new Louis Vuitton collection. → Alaïa giving an ode to Picasso’s work in a new collection. After a post-pandemic splurge, these “Memory Makers” are looking for luxury that brings depth and discovery. In the last year alone, 70% invested in travel and hospitality experiences, while watches and other heirlooms also got a nod as memorable buys. The point is to incite nostalgia, history, and heritage. Some art they saw when they were six and visiting a museum in France with their parents. A sculpture they saw in Italy and couldn’t stop staring at. A story that resonates and resounds through the blanket of time. The other (more superficial) point is that when you’ve got more money than you know what to do with, you look beyond utility. And that’s exactly where storytelling and art works. -------------------------------------------- PS: React or comment and I'll pop up on your feed everyday. Prefer this in your inbox? Sign up → https://lnkd.in/e8Q-GPSw Or reach out to me here: https://lnkd.in/eyDetbi4

🔥 23.21 Million Views and Counting! 🔥 Van Cleef & Arpels is shaking up how people buy luxury jewels with their new pop-up experiences across China! In partnership with artist Arthur Hoffner, the luxury French jeweller is celebrating its iconic Perlée collection with stunning pop-up spaces. On Weibo, the topic “Van Cleef & Arpels Perlée collection” (#梵克雅宝Perlee系列#) has already hit 23.21 million views. And the hashtag “Me and Van Cleef & Arpels” (#我和梵克雅宝) is trending on RED with 1.57 million views! But here's the real genius behind Van Cleef & Arpels' glittering gambit: they're not just dazzling today's big spenders—they're cultivating tomorrow's luxury loyalists. These pop-ups are a masterclass in brand imprinting. By throwing open their doors to the curious and the aspirational, Van Cleef is planting seeds in fertile ground. Young professionals and luxury-curious millennials get a taste of the high life, creating memories and associations that will linger long after the installations have moved on. It's not just about immediate sales; it's about crafting desire that will bear fruit for years to come. And let's not forget the dormant luxury buyers—those with the means but perhaps lacking the motivation. These immersive experiences are like a siren call, reawakening their appetite for the finer things. A playful workshop here, an Instagram-worthy moment there, and suddenly that dusty credit card is itching to see some action. The numbers don't lie: luxury brands employing these experiential strategies are seeing up to a 40% increase in first-time buyer conversion rates and a staggering 60% boost in reactivating dormant customers. It's not just a flash in the pan—it's a long-term investment in brand loyalty and market expansion. Van Cleef & Arpels knows that jewellery isn't just about gold and diamonds; its about marking special memories and moments that matter. Dive into their world, play, create, and be a part of something special. Now, back to our regularly scheduled sparkle... 💫 Grant Dudson AMAR ALNΞMΞR ☀️🚀 Nuno Antunes #luxury #popup #brandmarketing #experiencedesign

🌿✨ Reflecting on Watches & Wonders Geneva 2024 ✨🌿 As the curtains close on another mesmerizing Watches & Wonders show in Geneva, I'm left both inspired and contemplative. The display was nothing short of a visual symphony, with brands ingeniously weaving elements of nature into their designs—be it watch dials inspired by tree cork, booths adorned with lush greens, or setups that appeared to float on water. These aesthetics are not just a nod to beauty but an ode to the natural world that surrounds us. However, amidst this artistic embrace of the environment, it is still very clear that the luxury watch industry is still on the cusp of a true sustainability revolution. The creation of a watch can span up to a decade, and while a few designs at the show hinted at an ecological sensitivity, the core manufacturing processes remain largely unchanged, country of origin of precious metals and stones not mentioned, certifications inexistant, efforts made to reduce impacts invisible. This juxtaposition leaves a complex taste, don't you think? Conversations with many of you last week at the show reinforced a shared urgency for change. The rising demand for second-hand watches and the momentum towards direct-to-consumer channels are clear hopes that consumers are and will be calling for transparency and sustainability. 🤗 I remain hopeful. The enthusiasm for a greener future is palpable, and there's a collective effort brewing to align the sector traditions with modern values. I am excited to be part of this journey, transforming challenges into opportunities alongside our clients and partners. 🕰️🌍 Let's keep pushing for a step-change in the watchmaking world! ⬇ Read more of our insights with Sabine Loetscher on Quantis website : https://lnkd.in/eaDtZHMN #WatchesandWonders2024 #SustainabilityInLuxury #FutureOfWatchmaking #Innovation #LuxuryWatches #IndustryInsights