Abaca AIM’s Post

🔥Flipping the Script on Fast-Food Feuds 🔥 Imagine Colonel Sanders sharing a table with a flame-grilled rival unexpected, right? But that’s exactly what just happened, and we’re here for it! 🤝🍔 As Abraham Lincoln once said, "The best way to destroy an enemy is to make him a friend." And in this case, turning rivalry into a partnership is nothing short of iconic. Now, collaborative commerce isn’t just a buzzword it’s the secret sauce of authentic connection. Whether it’s competitors teaming up, partners innovating together, or brands connecting authentically with their customers, collaboration showcases strength, confidence, and authenticity. Gotta admit, while I’m not exactly Team BK or KFC when it comes to my cravings, this marketing idea? Chef’s kiss. 👌 It’s the kind of bold move that gets people talking (and let’s be real, probably ordering). Could this spark a new era of brand collabs? 🤔 I can already imagine Nike x Adidas, Coke x Pepsi, or even Marvel x DC (okay, maybe that’s wishful thinking). But hey, if KFC and BK can do it, why not dream big? It’s not just smart marketing it’s a reminder that even the fiercest competitors can find common ground. Thoughts? Drop your favorite 'what-if' pairing below! 👇 #MarketingInnovation #BrandCollaboration #BoldMarketing #BusinessTrends2024 #CollaborativeCommerce #MarketingStrategy #BrandPartnerships #ConsumerEngagement #CreativeMarketing #KFC #BurgerKing #Collaboration

Here’s another great example of Heinz nailing their culture-first partnership marketing strategy.   In response to social media comments drawing comparisons between (red) Deadpool and (yellow) Wolverine, Heinz US have officially partnered with Disney’s highly anticipated cinema release, Deadpool & Wolverine, to promote their Ketchup & Mustard.   Fans can get their hands on exclusive cosplay costumes to dress their Heinz bottles, while a bespoke ad is delivered with classic Deadpool humour.   A couple of thoughts for brands keen to replicate Heinz’s approach:   - Use always-on social listening to understand what your audience and their communities are talking about and asking for   - Give audiences what they want with authentic, buzz-worthy and timely partnerships, content, offers and prizes (sometimes this needs to be at pace!)   - Consider how your business is structured for success: can you spot the opportunity, negotiate the partnership and activate it (across markets if needs be) efficiently and effectively?   The more your brand activates in this way, the more habitually and automatically people will spot and create fun connections, hard-wiring your brand in the cultural narrative.   #Brands #Culture #PartnershipMarketing #Heinz

The Houston Texans have chosen Carmichael Lynch to create a new visual identity for the NFL Franchise. This comes weeks after the VP of Marketing Doug Vosik broke down their new uniforms for USA TODAY Sports Media Group. The Texans are not strangers to rebranding given they were once the Houston Oilers. Here are three things any marketer can learn from this: 1. Evolve or Die. Cal McNair’s slogan “Fearlessly Evolve” is embedded into the DNA of the team. From choosing CJ Stroud at the number 2 pick in the draft to choosing DeMeco Ryans as the head coach, this organization continues to take risk and fearlessly evolve. 2. Little Things Add-Up. A lot of the changes are not drastic, but tweaking a few things in the helmets or the shades of the uniforms adds up to give them a new fresh look. 3. Customer Obsession. This change in Uniforms comes from listening to the fans and players and understanding that they wanted something different. The ability to meet the needs of their customers and bring them into the business has been crucial to this. You cannot have customer obsession without being extremely close to your customer. Doug Vosik understands this which is why he has constant interactions with the cultural leaders of the City like Paul Wall. As a Native Houstonian I'm looking forward to the rebrand and supporting a team that continues to take risks and innovate. What are your thoughts on the rebrand? Should we be called the Oilers? #houstontexans #sportsmarketing #marketing #innovation #advertisingagency #billboards #dooh

When McDonald's Needed a Hero, They Called Justin Timberlake. 🎙️ In the early 2000s, McDonald's faced its first-ever quarterly loss and desperately needed a turnaround. Enter the "I'm lovin' it" campaign—a bold strategy to revive the brand. In 2003, McDonald's collaborated with Heye & Partner to create a slogan that would resonate globally. They didn't stop there. They brought in Justin Timberlake, who recorded a catchy anthem produced by the Neptunes. The investment? A cool $6 million. The result? Pure marketing magic. Timberlake's song and the slogan generated an instant buzz, drawing in a younger crowd and revitalizing the brand's image. This campaign didn't just boost sales—it embedded itself into pop culture. Fast forward to today, and "I'm lovin' it" remains one of the most recognizable slogans in advertising history. It's a brilliant example of how innovative marketing and a bit of star power can turn the tide. #Marketing #Advertising #McDonalds #Storytelling

Did you know that a 30-second spot on the NFL Superbowl costs 7 million dollars? How do brands ensure they get their bang for their buck at this kind of pricing? Well, tune in at 2:30 pm to view the best in class when it comes to creativity and messaging. Join Sonali Krishna on Brand Equity Live as she tosses in the best from this year’s Superbowl lineup! You grab your favourite snack & tune in, the rest we’ll handle! #SuperBowlAds #Advertising

It’s a new day for Call of Duty. Congrats to all the teams working on the lastest launch for the franchise, which is always a massive one for the #videogameindustry. One thing that I do think benefits CoD is its premium marketing, capitalizing on their reach to drive all sorts of big moments. Little Caesars Pizza advertising has been blanketing live sports, reminding me about the new game. And I saw that CoD continues to work with Petrol Adverising, as in this video celebrating their work together through a highlight reel of key art and some of its IRL usage. My takeaways: - if you can achieve massive scale, you can do more, and should because it can elevate your brand - having long term partners creates the ability to build institutional knowledge of audience and brand, creating transformational opportunities that impact player affinity #gamepublishing #gamemarketing #gamedevelopment

🌟 Did You Know How PRIME Conquered the Drink Market in 3 Years🌟 Founded by YouTube stars Logan Paul and KSI, PRIME has rapidly risen to challenge established players in the hydration and energy drink market. Here’s their extraordinary journey: 🚀 2022: Launched in January, leveraging Paul and KSI’s combined 60M+ social media following. Sold 1M bottles in the first 30 days! Expanded into Walmart, Target, Kroger (U.S.), and Asda (U.K.), hitting $100M in revenue with 20M+ units sold in just six months. Became Arsenal FC’s official sports drink partner, marking a significant leap in credibility. 🔥 2023: Rolled out viral campaigns like “PRIME Nation,” doubling sales with exciting new flavors and multipacks. Surpassed $250M in annual revenue early in the year. Secured a UFC sponsorship, replacing Gatorade in the octagon, adding $150M in revenue! 🌍 2024: Introduced zero-sugar options and tropical flavors, emphasizing sustainability with recyclable packaging. Revenue skyrocketed past $800M, with an ambitious goal of $1B by year-end. 📒What Can Startups Learn from PRIME’s success Social Influence: Leveraged massive followings to drive demand and visibility. Strategic Partnerships: Collaborated with top retailers and global sports brands to boost credibility. Consumer Adaptability: Introduced new flavors, zero-sugar options, and eco-friendly packaging. Publicity Advantage: Turned scrutiny into heightened awareness and curiosity. #2080Ventures #Marketing #BrandGrowth #Innovation #PRIME #LoganPaul #KSI #Entrepreneurship

Now this is an ad that makes you FEEL. Warm and fluffy inside. Just like a McCain chip (and Norma’s kind soul). This has got to be one of my favourite brand partnerships at We Create Popular® - Jess & Norma x McCain Foods. 🥅 The goal? Showcase moments of connection that happen over the simplest of things - a bowl of chips. 📲 The execution? Iconic duo Jessica Asquith & her Grandma Norma brought this to life on TikTok, see the video below! 📊 The results? •⁠ ⁠9.9m views  •⁠ ⁠286.9k likes   •⁠ ⁠over 1500 positive comments •⁠ ⁠over 12.5k shares Makes you want to pull up a cushion and join them - right? What do you reckon? #InfluencerMarketing #Marketing

What's it like to be CMO of a brand that puts out creative like this picture below? Here's 30-plus minutes of Ryan Ostrom, the marketing chief of Jack in the Box, breaking down life leading the iconic burger (or taco?) chain. We also got a bit into the split of fast casual versus QSR these days and how the sectors are closer together than ever. What does that mean going forward? More opportunity and need to lean into what truly defines you as a brand. Listen here: https://lnkd.in/egNkUNWK

Have you ever wondered what truly sets brands apart in the competitive world of marketing? The answer is Market Positioning. In simple words, the ability to shape how consumers see a brand or product compared to its competitors. This reminds me of the famous battle of the burgers, where Burger King always took a bold stance against McDonald's. Instead of copying the leader, they positioned themselves as the alternative. Remember the "Enter Like a Clown, Eat Like a King" campaign that humorously contrasted their offerings with McDonald's? Or the "Don't Trust a Clown" campaign that cleverly questioned the reliability of the competitor's mascot? These campaigns are perfect examples of the Law of the Opposite in marketing. When you're not the market leader, mimicking the leader is a common mistake. Instead, stand out by highlighting what makes you unique. So, next time you strategize, think about this: How can you position your brand as the distinct alternative? 🤔 #MarketingStrategy #Branding #BurgerKing #LawOfTheOpposite