aarya shrivastava’s Post

Salesforce has released its latest State of Sales report, surveying 5,500 sales professionals from 27 countries, including 300 from India. The report provides insights into how sales teams are using technology and building trusted customer relationships in a competitive market. AI is being increasingly adopted by sales teams for better productivity and personalisation. In India, 89 per cent of sales teams have implemented or are testing AI, while another 10 per cent are evaluating it. The main benefit is improved data quality and accuracy. However, challenges such as security concerns and customer trust remain. Meeting evolving customer expectations is a major challenge for sales teams globally. In India, sales representatives spend 27 per cent of their workweek connecting with customers. A significant 65 per cent of sales professionals in India find changing customer expectations more challenging than last year, while only 7 per cent find it less so. #TechyTuesday #ITMBusinessSchool #ESMEducation #WB2024

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