Aaron Ziemann, MBA, MS’ Post

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Fractional CMO | I help founders of consumer brands and AI startups offload marketing headaches and achieve explosive growth without burning through their runway.

It pains me to the core that the trend of AI-generated UGC seems to be gaining traction if not awareness alone. The thing about AI is it needs to solve more problems than it creates. Leveraging AI to create USER-GENERATED content (UGC) is deceitful by definition and will slowly erode the efficacy and effectiveness of UGC. Marketers aren't just shooting themselves in the foot by using AI to deepfake their customers. They're shooting everyone in the foot by killing off what little credence UGC has left in the minds of consumers. Authenticity is what makes UGC effective! You take that away and you're left with hot garbage. Marketers, I beg you. Don't trade authenticity for short-term gains!

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Google & YouTube Ads For eCommerce Brands | Generated over $25M in Sales at Avg. 8x ROAS with Our Proven Google Ads Strategies 📈

AI UGCs are printing $1000s for DTC brands… ↳ AI can hold your product too ⬇️ I created 31 UGC videos using AI within a day. AI is changing the game for DTC brands! It's not just about saving time, it's about creating content that converts. I've created a guide to show you how to make AI UGC with your product! Want me to DM it to you? Like this post, comment "MAKE" and I'll send you the doc! (must be connected)

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Tara Coomans

Principle @ Avaans PR | Bespoke PR for Emerging Industries & Ambitious Brands

1mo

Well said Aaron. We're seeing trust in all kinds of content erode, and if that continues then marketers are really going to have a hard time.

Marilyn August

Turning Your Profile into a 24/7 Sales Machine Personal Brand ➤ Filling B2B Pipelines with Qualified Leads

4w

I completely agree, Aaron. Authenticity is what gives UGC its power. AI-generated UGC is a dangerous trend that will erode trust in this valuable marketing tool. Let's focus on creating genuine, authentic content that resonates with our audiences.

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