B2B attribution be like … - Meta ad → homepage - Opts into webinar pop-up - 7 emails + two-day event - Segmented into ICP lists - Books via salesperson’s email Who gets the credit? IT DOESN’T F****** MATTER! DO NOT PIT YOUR DEPTS AGAINST EACH OTHER. WIN TOGETHER.
I agree, winning together as a team is the best feeling ever!!!
Chief Digital Officer | E-Commerce & Digital Transformation Authority | Award-Winning Innovator | Digital Transformation
3moTotally agree! It's not about who gets the credit, it's about the end result. In my experience, the best outcomes happen when teams work together seamlessly. Each touchpoint matters in the customer journey. I've seen projects fall apart when departments compete instead of collaborate. It's all about the big picture.