Aaron Humphreys’ Post

How Headway uses intrinsic motivators to keep their users on track 👇 Intrinsic motivation refers to the forces that drive behaviour. Internal motivation comes from within, like accomplishing a new personal goal. Headway has bundled its book summaries into multi-day challenges with a progression and reward system. Why this is great UX: They use the Goal Gradient Effect (as you progress through the challenge) and User-Initiated Triggers (as you commit to a specific challenge). ✅ Daily rewards for streaks ✅ Utilises progress tracking ✅ Goal setting based on goals ✅ Gamified and personal experience ✅ Rewards users based on milestones Be more like Headway and upgrade your product's UX. DM me to learn more. Who's used this feature? Let me know in the comments 👇 #ux #design #mobileapps #product

Notice how the words "free" or "trial" were mentioned around 4-5 times within a single view? This repetition serves a purpose. 1. Users tend to skim rather than thoroughly read everything. 2. Paywalls can trigger user apprehension, thereby potentially increasing the likelihood of a high bounce rate. Sometimes, it's more effective to overemphasize than to underemphasize.

Your brand is what your audience says it is. It doesn’t matter how many beautifully articulate slides you have on purpose, if that purpose doesn’t shine clearly in all of your marketing assets, product UX, and customer service, it’s completely meaningless.

💡 A CRO tip for today: do you have a coupon code entry option in your checkout process? If so, try not to display it as an input field, but put it in an accordion that can be opened. Why? The user who actually has a coupon will find it very easily, but the one who doesn't will not be so easily led to try to look for a possible code online, thus taking himself out of the process. ☝️ UX and CRO (Conversion Optimization) go hand in hand. #ConversionOptimization #DigitalMarketing #UX

Understanding why users are struggling with your product doesn’t have to be a guessing game. The Evident UX Audit gives you clear, actionable insights. How do you know it's time for an audit? Here's four good places to start... 1. Your digital products have declining user engagement or high drop-off rates. 2. You’re experiencing friction in customer journeys but unsure of the cause. 3. You need to improve conversion rates. 4. You know there’s a competitive edge through better user experiences. Are you making design decisions based on data, or intuition? #evident #ux #audit #digital #design #process #innovation

The Secret Ingredient to Captivating User Experiences (and How You Can Use It!) Ever wonder why some apps feel intuitive and effortless, while others leave you frustrated? The secret lies in microcopy, the tiny bits of text that guide users through your interface. Crafting clear, concise, and user-friendly microcopy is the secret sauce of a great UX. It can: - Reduce confusion:  Clear labels and instructions prevent users from getting lost. - Boost engagement: Compelling calls to action and helpful hints keep users motivated. - Build trust: Friendly and informative messages create a positive user experience. Here's a quick tip to get you started: Replace generic labels like "Submit" with something more specific, like "Send Message." Want to learn more about the power of microcopy? Leave a comment below and let's chat! #MicrocopyMatters #UXDesign #UserExperience

You’ve perfected every feature, but users aren’t sticking around. Conversions are down, and engagement isn’t where it should be. It’s not about adding more—it’s about seeing what’s already there. 🔍 A User Journey UX Audit gives you that fresh perspective. Find out where users get stuck, why they leave, and how to make their journey effortless. By making small tweaks, you can turn frustration into satisfaction—and lost users into loyal customers. Read our latest blog to discover why a UX Audit could be the game-changer for your product. Link in comments. Transform user experience, boost growth. Let’s get started! 💥 #UXAudit #UserJourney #ProductSuccess #CTADigital

Better UX = User Retention and Engagement How do Ahrefs use it wisely? As an Ahrefs user, I've discovered a particularly advantageous feature: the bolding of domain names in search results. This simple tweak significantly eases navigation, especially when sifting through numerous results, sparing my eyes from strain. This subtle enhancement in Ahrefs' user experience contributes to customer satisfaction and fosters long-term usage. Do u think we should built UX hack team similar to growth hack team? #UX #customersucecss #retention #founders

How Blinkist optimises their paywall that led to 23% more trial signups 👇 UX Design Tip #03 🪄 We've all been there, hit by a pesky paywall and frustrated. But how do you convince users to sign up? 👉 Implement super-handy notification reminders for when trials are about to end. 👉 Be transparent when it comes to payments – this helps to build trust. 👉 Call-to-action creates urgency and makes it feel seamless and easy to commit. Blinkist ran a trial paywall experiment leading to: ✅ 23% more trial signups ✅ 55% fewer customer complaints ✅ Higher trial retention ✅ Increased revenue PRO UX Tip 💡 Be transparent. Simplify payment obligations with clear, understandable language. Found this useful? Let me know in the comments below or save it for later 👇 #ux #ui #design #growth

Your UX is telling a story. Remember that time you used a website or an app that didn't capture your imagination or impression? I certainly do. While focusing on functionality is essential, neglecting the emotional connection users form with a product may lead to unmemorable interactions. This missed opportunity is exactly what Whitney Quesenbery and Kevin Brooks address in the "Storytelling for User Experience" book. "We understand the world through stories – it's part of our cognitive makeup." P.S. Read the carousel below, Like & Share. #uidesign #uxdesign #uiuxdesign #storytelling #userexperience