Aaron Humphreys’ Post

3 top tips for stopping the SaaS churn 👇 Is your customer retention strategy bleeding users? 🤔 Here are my 3 proven tips to reduce churn and boost user retention. 1️⃣ Master Customer Expectations Start strong with crystal-clear communication. Implement comprehensive tutorials and detailed onboarding guides and set achievable goals. Regular check-ins ensure your customers stay satisfied and engaged with your product. 2️⃣ Create the Perfect 'A-Ha' Moment Focus on delivering instant value—immediately guide users to your product's most impactful features. Use strategic onboarding flows and targeted in-app messaging to showcase your core benefits effectively. 3️⃣ Strengthen Your Value Proposition Make feedback collection your priority. Listen to your users' changing needs and adapt accordingly. Use these insights to refine your messaging across all touchpoints - from marketing materials to onboarding sequences. 💡 Pro UX tip: Streamline your user onboarding by providing clear instructions and guidance at each step to make the flow smooth and easy for new users. Only ask for mandatory information – trim out the fields and steps you don't need! Want personalised strategies? Jump on a call with me, and I'll review your product for FREEEEEEE! What could be better than that?! #saas #customerretention #ux #startups

Your users are ghosting you. It happens all the time in SaaS. Users log in, get hit with a cluttered interface, and leave before even giving your product a chance. Don't try to overwhelm them with things. Better guide the user step by step. Focus on the most important actions, clean up the layout, and remove unnecessary distractions. When they feel confident and know exactly what to do, they’ll stick around. And yeah — consistency. Keep the design elements familiar across the platform — buttons, icons, and navigation should always behave the way users expect. This builds trust and reduces friction, making it easier for them to complete tasks without hesitation. In B2B SaaS, clarity beats complexity every time. Simplify the journey, and you’ll keep them engaged. P.S. No one ever left because a product was too easy to use. #Startup #B2B #SaaS #UX/UI #Design

👋 Losing customers is tough, but avoiding that fate? Game-changing. A few years ago, we nearly lost a major client, but one simple tweak saved the relationship. We started focusing on real-time conversations, not just emails and surveys. Aaron’s post about customer breakups reminded me of that critical moment. Thanks for shedding light on this, Aaron! 🙌 It’s why I believe in tools like Customerly, because staying connected with your customers, even when they seem to drift, can make all the difference. What’s your best “save” story? Share below! ⬇️

📊 How Are You Measuring the Impact of New Features? I've come across the question of “What kind of metrics can we track to show that new features or improvements are worth the investment?” in every startup I've been a part of. Many product teams face this challenge, especially when they need to justify development costs to stakeholders. Here's a quick guide to some metrics that can help you demonstrate the value of new features: 1. Task Success Rate (Pre-launch & Post-launch) Conduct usability testing sessions before launching new features and continue to track via user analytics tools post-launch. Monitor completion rates for key tasks. 2. Time on Task (Post-launch) Utilise analytics tools like Google Analytics or Hotjar to measure the time users spend on specific tasks related to the new features or improvements. Compare results against your UX goals. 3. Conversion Rates (Throughout the product lifecycle) Set up tracking on critical user journey stages (e.g., sign-up, demo requests, purchases) affected by the new features or improvements. 4. Feedback and Usability Testing (Pre-launch & Post-launch) Conduct regular usability tests before launching new features and gather qualitative feedback from users afterward. Use tools like UserTesting & User Interviews to record sessions and analyse findings. 5. A/B Testing Results (Throughout the product lifecycle) Implement A/B tests to compare different new features or improvements. Tools like Optimizely can help you set up tests and analyse performance metrics to make informed decisions. 6. User Satisfaction -> NPS (Post-launch) Use surveys like Google Forms or Typeform to gather feedback from users about their likelihood to recommend your product. Analyse results quarterly to track changes over time. 7. Customer Retention Rate (Post-launch) Calculate the retention rate by tracking the percentage of users who continue to engage with your product after implementing new features or improvements. Use tools like Mixpanel or Amplitude to gain insights. What metrics have you found effective in demonstrating the value of new features or improvements in your organisation? 💬 ------ #ProductManagement #SaaS #UserExperience #FeatureDevelopment #CustomerSatisfaction #RevenueGrowth #MetricsThatMatter #KPIs #UsabilityTesting #StartupSuccess

This mistake showed me: Nobody is better at shaping your product than your users! I used to think I knew exactly what our users needed. Turns out - basically, everything we built without user input was practically useless. Because we made the mistake everyone tells you not to make: "We fell in love with our solution too fast." 🥲 Until we started listening to our users. ⏩ Since then, I've spent up to eight hours a week talking to our users. It's not always easy, especially for someone like me who's not super extroverted. But these insights have helped us to: - Identify problems we would have never realized - keeping us ahead of all the bugs. - Prioritize our backlog - we could identify which improvements are most important. - Learning about our users' real pain points - enabling us to create a solution that really resonates. Which - in the long run - helps us to increase user satisfaction and user retention. For me, this made really clear: That building our product with our users and having 200+ people, I can ask directly for feedback, is the strongest asset we have at Scripe. How do you incorporate user feedback into your product development? #productbuilding #personalbranding #saas

When Customers Want a Unicorn, but Your Product is a Racehorse 🐎 As a product designer, I’ve seen it all. Customers come with the wildest feature requests: - "Can it do this one thing that nobody else needs?" - "What about adding some AI magic here?" - "And can it also make coffee?" ☕️ It’s easy to lose focus. But here’s the thing: just because customers ask for something doesn’t mean it belongs in your product. 1️⃣ Not every feature needs to exist. Adding everything leads to a bloated product that does too much and nothing really well. 2️⃣ Sometimes customers ask for the wrong thing. It’s our job to dig deeper and figure out what they actually need, not just what they want. 3️⃣ Stick to your vision. Building products based on every request will derail your original plan. Stay focused on what truly makes the product valuable. Now, pivots? Totally cool – if they’re driven by data and a strategic review, not just a handful of loud customer voices. The best products evolve, but they don’t lose sight of why they started in the first place. How do you balance customer input without losing sight of the big picture? #ProductDesign #AIProducts #SaaS #StartupLife #B2B #ProductStrategy #UserExperience #ProductManagement #DesignThinking #TechTrends #PivotingWithPurpose

Creating a customer journey that will help you build a great product is no rocket science. Every customer journey consists of different phases and touch points. 👉 Learn how to create effective customer journeys and download your free template: https://lnkd.in/dZ_6z7mx #designwithvalue #saas #startup #marketing #design

Reduce churn just like Hotjar and stop losing customers 😱👇 We recently looked at their cancellation flow, and here's why their UX works: Loss Aversion 👋 Most people are more afraid of losing something than gaining something of equal value. So, when users want to cancel, remind them of what they'll be missing out on—like cool features, their data, or awesome benefits. Maybe they'll have a change of heart! Easy Comparison ↔️ Some plans make you feel like you really own certain features. Then, you end up upgrading to keep them because you can't live without them. It's like those features become your best friends. Added Friction 🔥 Why not throw in some curveballs when it comes to cancelling, like asking for feedback or offering downgrades instead of straight-up cancellations? Those little speed bumps might make users think twice or put off hitting the cancel button. Key takeaway: Reinforce value with these techniques to reduce churn and boost retention. Follow me for more daily UX insights for SaaS and startups. #ux #design #saas #startups

Here's a secret recipe to building groundbreaking products💡: It's a blend of innovation, and deep customer understanding. It's not about building all the cool new features. It's about building 'needful' tech innovations that solve real problems (and not just what you 𝘵𝘩𝘪𝘯𝘬 are problems). It's about listening👂 to customer feedback, and using the right tools🛠️ to gain insight into user behavior- It's about deciphering and translating this data into your product roadmap. #saas #customerexperience #product

Ever wondered why users ghost your product? It's not your features—it's your notifications driving them crazy. Last month, I watched a Series A startup lose 83% of their power users to a simple UX mistake: notification overload. The twist? They thought MORE alerts = MORE engagement. (Spoiler: It doesn't) 👉 Swipe to learn: The psychology behind why most notification systems fail Our 3-rule framework that boosted engagement by 89% Real data from apps that got it right A simple fix that turned notification fatigue into user love No theoretical fluff. Just hard data and actionable insights from scaling SaaS products to millions of users. Save this if you're building ANY digital product. Your users' sanity will thank you. 🔔 Want to see how we transform chaotic UX into scalable systems? Drop "Wubbl" below. #UXDesign #SaaS #ProductGrowth"