Two words nearly knocked me on my ass in front of everyone on the sales floor
I was an SDR at Salesforce early in my career and too big for my own pants
I'd just gotten off the phone with what I thought was a great conversation with a prospect
So, I set the meeting with an Account Executive, marched over with swagger to his desk and dropped this bombshell
“I’ve got an incredible opportunity for you. Meeting's set for tomorrow. I can't wait to speak to you. This is going to be a home run.”
His reply...."Who cares?"
I nearly stumbled over
"What do you mean?", I blurted back confused
“Why is this a great opportunity?”, he replied
That question hit me square in between the eyes
The reality was that I couldn't give him a good answer
Even though I had a good conversation with a friendly person, it really wasn't a great opportunity
There were holes all over it
- No quantifiable pain
- No compelling event
- No confirmed budget
- No alignment with execs
- No clear reason why we could win
At the time, I thought if you just have good conversations with people, they'll buy what you're selling
And I was dead wrong
A few things I didn't understand
- The prospect's business
- The prospect's goals
- How Salesforce could help
It took being publicly embarrassed in the middle of an office to teach me one of the greatest lessons about sales and life
Happy ears lead to failure, but being skeptical is a superpower
Don't check your brain at the door in the name of optimism
Dig a layer deeper and fight for the no 👊
“You’re going to make medium country look mid” 😂