Add to that , change the perspective from raising to genuine relationship building for long term success. Managing the expectations of the Managers is crucial to a successful fundraise , by the intermediaries.
"Why do fundraises take so long?" A common question from emerging managers is how it's possible that when an investment process takes 3 months, a GP's fund capital raise can take close to 2 years (excluding prep time). Here are the top 5 reasons: ❓ Poor fundraising strategy Starting to market before you're ready, or without a full data room, can kill momentum. Other sins in this category include "spray and pray" marketing, mass emailing and a failure to register to market in key jurisdictions. ➕ Portfolio improves to where it should have been at launch Many GPs find that exits and portfolio updates can be powerful catalysers of fundraises. Sometimes, an exit or a (justified) markup of the portfolio can cause general apathy to change to interest. 🚧 LP capacity It is critical to work with LP processes, rather than against them. Many LPs will be severely backlogged, with full inboxes. Many sales professionals disagree, but I've found "respectful check-ins" helpful for both GPs and LPs - keeping a fund on people's radars when capacity is short can help. 📅 Allocation timing Between US vacation season and end-of-year allocation crunches, Q4 can be a tough time to get new LP interest - make sure you position commitments for new allocations in Q1 if you're not already on LPs' dance cards. 🔥 FOMO takes time to develop (particularly with large investor groups) Sometimes (any, but in particular) fund relationships just take time to ripen. Rather than focus on aggressive close strategies, demonstrate value with thought leadership, in-person meetings and no-agenda relationship-building emails. Any others? Potential pic caption: "Just checking in again about our upcoming close" #emergingmanagers #gpstaking #fundraising #alternatives #privateequity #pe #venturecapital #vc