Alexander Dobbs’ Post

#podcast Ryan Davis Co-Founder & COO of PeopleFirst shares insights and analysis about the activities of influencers and content creators in the campaign leading up to the 2024 election. While celebrity influencers have large followings, the voices of local people sharing authentic content about all kinds of interests broke through the noise to reach key segments of voters. We talk about: * Value of non-political content creators * Trap of preaching to the choir of those who are already interested in the campaign * Micro-influencers and the sweet spot for followers * Gen Z engagement and building relationships * Need for diverse voices to reach those looking for political information https://lnkd.in/g7dVPhy7

☕ In case you missed it... 🤩 TikTok or Insta? Where Gen Z is Seeing Their Fave Influencers Knowing exactly where Gen Z in North America and Europe see their favorite influencers can help brands build optimal influencer marketing strategies… https://lnkd.in/eMmSXJ_a 📳 3 New Apps Trying to Connect Gen Z These apps are offering new ways for Gen Z to tailor their experiences messaging and meeting new people… https://lnkd.in/eRMTnCcN 🇺🇲 Less Than One Week Out, Who Will Gen Z Vote For? With less than a week until election day, we show who Gen Z and Millennials would vote for today, one last time… https://lnkd.in/e42BZqsh

Here's a good summary of the recent indictment related to the Russia Today disinformation campaign intended to interfere with the US elections: https://lnkd.in/gw_aaEEf

A strong call-to-action can make or break your campaign. It's the cornerstone of effective political advertising. A clear and compelling CTA can drive engagement, encourage voter registration, and ultimately mobilize support on Election Day. Don't underestimate the influence of a well-crafted CTA has over voter decisions 🎯 Find out how you can amplify your message with our help by clicking the link below: https://lnkd.in/gesMV7W9... #PoliticalAds #StrongCTA

Tomorrow at 2pm! 👇 Join Alethea experts for exclusive analysis and commentary about the online risks associated with the 2024 US Election, and how organizations can protect their key stakeholders and assets. What you can expect: - High level overview of the election-related disinformation and misinformation space, including key narratives, threat vectors, actors / influencers, and themes - Tips and tricks for proactively detecting risks like politicization, false political associations or endorsements, or becoming a campaign talking point - Why this matters for organizations and key stakeholders Register here: https://lnkd.in/ejvSpyjN

A little late to make it on this side of the social wall but better late than never, right? Ever since I stepped foot in college, I have admired Abhi and Niyu. Part because they are my college alumni but mostly because of the content they have curated and executed over the years - top notch, well researched and beyond authentic and that's what enticed me into the world of influencers. When I started building Influencer Marketing at Traya, they were at the top of my dream influencer list. Like every dream, this had its own set of challenges. Anyone who has remotely tried to work with them on the other side knows how they are very particular about the brands they join hands with. I knew we had to take a different approach here. It started with us explaining all the granular details about Traya to Abhiraj Rajadhyaksha and Niyati Mavinkurve and ended with him actually being on the treatment and getting the best possible integration out and oh of course, it became an experience for a lifetime. Working with them broadened my horizons to different levels, however, my biggest takeaway was that no matter how cluttered the influencer marketing space might be, there are creators who actually want to give out genuine recommendations to their audience. It took me almost 1.5 years to get through this, but in the end, it was all worth it! To have a sneak peek into one of my dream collaborations, hit the link below! (Wo marketer hi kya jo tumse apni video par click, view, comment na karvaye :)) Link:- https://lnkd.in/dqsdzZ4z #influencermarketing #content #abhiandniyu #marketing #brandbuilding

Today is a big day in the United States of America! Election day where voters and yourself have a chance to see how your vote counts. Do you think social media has impacted the way people vote? I wanted to share thoughts on the creator world and how much influencers and celebrities impact some of these decisions. I'm sure when you watched the DNC or RNC you saw some of your favorite celebrities speak up or maybe it was a TikTok video that swayed your thoughts. Most of the Gen Z and millennial generation are consumed with social media and get most of their news daily from there. It's important to understand that YOU are the one making the choices for the future. Isn't it wild to think that now you are the creator? What you say on those social media platforms makes a difference to those who view it. Whatever creator you are from everyday users, influencers to celebrities. We all have a voice and sometimes those voices sway decisions. https://lnkd.in/gNHTRmCE

https://lnkd.in/efrQE2ue Really interesting to read that micro-targeted political advertising apparently has limited impact. Apparently targeting political ads to people based on age, gender, education, ideology or moral values doesn't help persuade many people let alone swing elections. I wonder what implications or parallels this has with digital advertising more generally and whether its the practice of microtargeting generally which is ineffective or political microtargeting or whether the parties adverts were just really really bad...

...The present and future dystopia of political micro-targeting ads... #microtargeting #politicalad #politicalads #socialmedia #socialmediaplatform #socialmediaplatforms #onlinead #onlineads #advertising https://lnkd.in/e-aW9sBh

The November 5th election results send a powerful, unambiguous message: Oklahomans support a reform-driven, conservative agenda led by a leader unafraid to confront the establishment. Download my election analysis here: https://lnkd.in/gGbRqxpn