55/Redefined’s Post

A huge appreciation to Katherine S. for sharing our CEO,  Lyndsey Simpson's sentiments on the recent Indeed report so eloquently in The Freelance Informer today. Click more for the excerpt: "A recent discovery in an Indeed report, has sparked outrage and a call to action against age discrimination. Lyndsey Simpson, Founder/CEO at 55Redefined Group and global expert on the value of the ageing population, has called out the platform for publishing what she sees as blatantly ageist and irresponsible content. The reported offending “careers guide” labels those aged 45 as ‘late career’ and 55+ as in ‘decline.’ It goes so far as to suggest that those over 55 are likely ready to retire and should focus on socialising with friends and family. Simpson, outraged by the outdated and patronising advice, highlights the stark contrast between Indeed’s messaging and the reality of today’s workforce. “At 55+, millions of people are just finding their stride in their chosen career or are re-skilling, coming back into the workforce having been caregivers, or starting new businesses,” she states. Indeed’s guide, Simpson argues, perpetuates harmful stereotypes and undermines the potential of older workers. With life expectancy significantly increased since the traditional retirement age of 65 was established, it’s crucial for businesses and economies to adapt. The demand for experienced talent is high, with many companies actively seeking the ‘return on experience’ (ROE) that older workers offer. Simpson’s 55/Redefined Jobs Board and Recruitment Advertising Campaigns are a testament to this demand, providing a platform for age-inclusive companies to connect with talented individuals over 50. She urges companies to embrace the value of older workers and rise up against outdated biases. The incident serves as a stark reminder of the pervasive nature of age discrimination and the urgent need to challenge these outdated narratives. As Simpson aptly puts it, “We stand together against ageism.” #ageinclusion

The board of directors at Indeed must be chewing on the tables right now. Keep it up, they'll have to do more than hope this all goes away.

Fabienne Sinclair Morris

Marketing & Communications Consultant 💬 / Arts, culture, social impact 🎭 / Founder, Fast-track to Freelance ⏩ / New mum ❤️

3mo
Claire Harris

Super Duper Pet Transporter | Life Changer | Animal Saviour | Awesome Human Being

3mo

The last two potential franchisees I’ve spoken to were 64 & 74 Age is just a number Why are we so obsessed with age in this country?!! And who is turning down people who are older? That’s crazy 😱🤔🫣 Fab article 🥳

Dean Roscherr

Sales Leadership | Strategy | Innovation | Life-long Learner

3mo

Thanks for sharing this and well done on what you have managed to get them to do. Let's be clear though Katherine S, it's not a win until they change the bias in their algorithm. Until that happens, it's simply window dressing.

Lisa Arthur

Head of Marketing. Over-50s Talent and Consumer Marketing Specialist

3mo

Katherine S. what a belter of an article that lands this point so brilliantly.

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