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Digital Fashion is replacing threads with pixels. 1.8 Billion avatar items purchased on Roblox last year, community earned $624 million. You can now use AI to generate your outfit, try-on items and express yourself also in the real world. All while being sustainable (reducing the landfill of 95M tons every year), inclusive (giving you a perfect fit, one size fits all) and making high fashion accessible (low cost). Would you use it instead of buying new physical items? #artificialintelligence #digitalfashion #metaverse

There’s still time to climb the Hugo Boss obby before your weekend is over! Or you could just read about the fashion brand’s latest step into metaverse marketing on your Monday morning commute, the choice is yours: https://lnkd.in/g92FXVwq #Roblox #robloxedit #robloxgames #marketingagency #marketingtips #marketingdigital #brandedcontent #metaverse #MetaverseGaming #brandmarketing #metaversenews #gameindustry #robloxedits #ugcmarketing #gamingindustry #gamemarketing #gamesindustry #robloxgfx #marketing2024 #MarketingTips #gamedeveloper #gamedev #GameMarketing #marketingplan #gamedevelopment #campaigns #engagingcontent #hugoboss

Roblox: The Key Channel for Digital Fashion and Marketing Strategies in Web3 👗🕶️ Roblox continues to establish itself as an essential platform for brands looking to connect with new audiences and bring their collections into the digital age. A recent example is CHARLES & KEITH GROUP ´s launch of their digital collection "Summer’s Calling" on Roblox, allowing users to elevate their avatars’ style with exclusive shoes and bags. 🌴👛 These partnerships not only showcase how fashion and technology are merging but also how brands are leveraging Roblox to enhance their virtual presence and expand their marketing strategies in the Web3 ecosystem. 🚀 At Voxel Architects, we are ready to help brands create immersive experiences and successful campaigns on Roblox. Ready to take your brand to the next digital level? Let’s talk! 🤝 https://lnkd.in/d63AvPwc #Roblox #DigitalFashion #Web3 #DigitalMarketing #Metaverse #voxelarchitects #CharlesKeith #RobloxDevelopment https://lnkd.in/dT8ZptC4

👚 Digital outfits in games are revolutionising the way we think about fashion. As virtual wardrobes become more sophisticated, the lines between digital and physical fashion are blurring. But what does this mean for fashion brands? Join us as we explore how the games industry is influencing trends and driving innovation in fashion with Tom Parry from Umi Games. Discover the opportunities and challenges this new frontier presents for brands looking to stay ahead in a digital world. 🔗 Read the featured article in Games Industry Biz https://lnkd.in/eBv3kYwS

Unlocking Exclusive Fashion With Copper Shirt Download Roblox In the ever-expanding world of Roblox, fashion has become a key element for players looking to express their unique style. Among the various trends, the Copper Shirt stands out as a must-have item for many. Whether you’re new to the game or a seasoned player, understanding how to get the Copper Shirt download Roblox can significantly enhance your in-game experience. This article will walk you through the steps to obtain this exclusive item, the appeal of the Copper Shirt, and why it’s becoming such a popular choice in the Roblox community. https://lnkd.in/esxf27G3 #copper_shirt_download_roblox #roblox_clothing #copper_shirt_design #roblox_outfit_creation #copper_shirt_assets #roblox_avatar_clothing #copper_style_roblox #roblox_custom_shirts #copper_shirt_roblox #roblox_clothing_download

THE NEW ROBLOX AESTHETIC? The aesthetic is changing on the Roblox platform in the world of fashion. Not only fashion focussed experiences like Dress to Impress and Catalog Avatar Creator, but also with creators pushing away from the traditional blocky style avatars. Dress to Impress, the most popular fashion game at the time of speaking (100k CCU’s) has created a more fashion friendly visual in my opinion, or at least something that the traditional fashion industry would understand more. The game is simple you have a time limit and a theme and you set off quickly to put a look together, the best looks at the end of a catwalk are on a podium. The experience becomes more competitive in server levels and offers many moments to monetise for cooler or just different aesthetics. It is a styling game that actually works! Some will say the graphics still aren’t good enough but the user numbers would counter this argument, often is the case that we turn our nose up about how a game looks and thus it means its bad. The time for subjective opinions on fashion in video games surely is at its end. If millions of people daily are enjoying this type of fashion game isn’t it enough? The other side of the platform aesthetic that is changing is with creators and UGC content. Creators like Dioness creating avatar builds and bundles and Jonathan Courtney creating amazing jewellery/ accessories is setting a different tone and I’m totally here for it. It is creators like this that do something very different which will open the eyes to many new players and brands. After speaking at length with James Davis (an absolute expert in fashion and culture) its clearer than ever a movement in fashion and gaming is starting to build pace. I am excited to witness and be a part of it. Let me know your thoughts.

🌟 Exciting News in the Fashion and Gaming Spheres! 🌟 Roblox hair isn't just about virtual style; it's a burgeoning market with real-world implications. As the demand for avatar customization surges, brands are seizing the opportunity to innovate and connect with consumers in immersive ways. Jenni Svoboda, aka Lovespun, witnessed the fervor firsthand when her virtual hair creations sold out within minutes and fetched prices rivaling real-life salon visits. This trend underscores the importance users place on their virtual personas, mirroring their real-life grooming choices. Enterprises like Amika and Ulta are capitalizing on this trend, recognizing Roblox as the playground where the next generation of consumers congregates. By offering diverse hair options and embracing technological challenges, brands are carving out their niche in the metaverse. Even fashion powerhouse Adidas is in on the action, translating its physical offerings into digital delights. With over 1,670 hair units sold, it's evident that consumers crave authenticity and integration, not just branded price tags. What's more, data from Roblox underscores the significance of this trend, with Gen Z users driving exponential growth in avatar customization. From hairstyles to headbands, the demand for personalization knows no bounds. As the lines between fashion, gaming, and branding blur, one thing is clear: Roblox isn't just a game; it's a dynamic marketplace where innovation thrives, and brands find new avenues for expression. Are you ready to level up your brand presence in the metaverse? Let's connect and explore the limitless possibilities together! #Roblox #FashionInnovation #MetaverseTrends #liweb3 https://lnkd.in/eJDDprVV

Read all about it...this week's trend report 👇🏼 📱 EU investigates TikToks "addictive design" - TikTok is at risk in Europe for potentially violating the new DSA or Digital Services Act. The probe is looking at the "the risk management of addictive design" which highlights the algorithm may "stimulate behavioral addictions"  https://lnkd.in/eZucMssE 🎵 Lady Gaga headlines Fortnite Festival - The Metaverse has been quiet as of late but the virtual world of Fortnite is bigger than ever. This is the second year the game has hosted a festival in which players get unique quests and rewards all while jamming to Gaga's hit tracks. https://lnkd.in/eCjzt_6M 🤯 The Ultimate Streetwear x Luxury brand collab yet - Nothing is more iconic than Jacquemus' mini bags that took over fashion in 2017 and still thrive today. The one thing that could possibly top it, is the Nike Swoosh. So what better way to make waves in the industry than to combine the two in a cute bag? https://lnkd.in/e9EdCEwC ✈️ An unlikely yet extraordinary collab between Louis Vuitton and Tyler the Creator - Since Pharrell Williams became Louis Vuitton's Creative Director, we've seen the brand take flight into new creative territories, and quite literally with this collab. The GOLF le FLEUR Founder (Tyler the Creator) fused bold colors with a playful aviation-themed storyline to create a luxe sportswear collection for the modern man. https://lnkd.in/egrYv-Sp 🌟 What can't Beyonce do? Her haircare brand is reigning supreme - At the same time of her country hit drop, Beyonce also launch CÉCRED - a haircare line that prioritizes textured hair. In partnership with her foundation BeyGOOD, the brand supports entrepreneurship and talent within the professional haircare industry.  https://lnkd.in/evrxi-WM

👗👕 Been noticing how much effort goes into the fashion side of things, too. It's not just about looking good; it's a whole form of expression. Watching avatars show up in outfits that range from high fashion to totally out-there is beyond awesome 😀 #ClubCooee #Metaverse #Avatar #VirtualFashion #FutureOfMusic #VirtualReality #Web3 #DigitalFashion

I imagine we'll see avatar hairstyles encouraging more exploration in real life amongst younger people. Currently ice white and blue is popular in Roblox marketplace, and last year 84% of Gen Z surveyed by Roblox agreed that their real life style had been inspired by the way they styled their avatar. Furthermore: 💇🏻♀️ 32% of users were influenced to change their hairstyle. 👩🏻🎤 29% colored their hair. 💁🏻♀️ In 2023, Roblox users bought 139 million hairstyles, up 20% over the year before, including 7.3 million people who bought five or more hairstyles. Perhaps a future superstar hairstylist is already designing on Roblox... Source: 2023 Digital Expression, Fashion & Beauty Trends Report