The iPhone has a China problem

The iPhone has a China problem

Apple iPhone sales tanked in China by nearly a quarter in the first six weeks of 2024, according to a new report from Counterpoint Research — thanks in large part to competition from Huawei's Mate 60 smartphone, which launched last year. Huawei smartphone unit shipments logged a 64% increase over that same six weeks, while other homegrown brands such as Vivo and Xiaomi saw sales drop, though not as much as Apple. Overall, China's mobile market shrank by 7% in the first month-and-a-half of 2024.


  • In January, Apple offered rare iPhone discounts in the country in a bid to boost sales.
  • China is targeting economic growth of "around 5%" for 2024, the government announced — about in line with last year's 5.2% expansion.

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