From the course: Writing Case Studies
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Examples of case studies
From the course: Writing Case Studies
Examples of case studies
- Writing is good if it fits its purpose. The text of a great novel is useless as a banner ad and vice versa. So, as a writer, whenever I take on a new kind of job, the first thing I do is to look for examples. I study them, and I'm quite unashamed about imitating them, because when a piece looks and feels like what readers are used to, it's content becomes the center of attention. So, we're going to look at some examples of case studies, and fortunately, much of the work of collecting them has been done for us. This wonderful page on DocSend.com collects 150 of them in a variety of categories. Let's start with one from a company I'm sure you know, LinkedIn. Rather than reading it closely, we're going to look at the broad strokes, what kind of elements it includes, how they're arranged, and the effect that they have. Now, at the top, we have a title and subtitle. The subtitle here is of special interest, because in just seven words, it cleverly includes both the goal, increasing brand…
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