From the course: Sustainable Project Management: Strategies to Boost Social, Economic, and Environmental Impact

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Fostering a commitment to sustainability

Fostering a commitment to sustainability

- All the process we discussed in the previous lessons, they become irrelevant without one crucial element: commitment. And I'm not saying about your commitment. I hope this is not an issue at this point. I'm talking about commitment from the executive team and the sponsors of your project. Without real commitment, even the best sustainability strategy will fall apart. Commitment is the foundation that holds everything together. It's not just about agreeing with sustainability in theory; it's about actively engaging and making sure sustainability becomes a core part of every decision, every action, and every stage of your project. This kind of commitment requires more than just approval or verbal support. It demands full involvement and responsibility, getting the team's skin in the game. But reality is brutal. It's easy for leadership and sponsors to give the thumbs up to a sustainability plan, but it's much harder to get them to follow through with the actions needed to make that…

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