From the course: Social Media Marketing Trends

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Out-of-the-box sponsorships

Out-of-the-box sponsorships

From the course: Social Media Marketing Trends

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Out-of-the-box sponsorships

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(bold, percussive music) - [Brian] You never want your marketing efforts to blend in, especially when it comes to partnering with influencers, as the whole point of working with them is standing out from all the noise and reaching their audience in a genuine way. Because influencer marketing has been around for years, many of the best practices for structuring a sponsorship are less effective today, requiring you to think outside the box. One way to do this is to foster relationships with the influencers you're working with, so it's less of a transaction, and more of a partnership, improving the outcomes of a sponsorship. That's what Rani Mani, the Head of Employee Advocacy at Adobe, does when working with employee influencers, internally, and influencers in the B2B industry, externally. (bright electronic music) - [Rani] We are really taking the time to understand what they value, what success looks like to them, how we…

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