From the course: Retail Sales Management
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The power of a consistent experience
From the course: Retail Sales Management
The power of a consistent experience
- Selling happens when you deliver a consistent and remarkable customer experience. As a retail sales manager, it's up to you to ensure the customer experience is consistent for all customers. If you look at any thriving retail business in any industry, whether they're selling shoes or jewelry or burgers, it doesn't matter. The ones that thrive and succeed are the ones that deliver a remarkable customer experience. Here are four key strategies to consider when thinking about your customer experience from a retail sales management point of view. First, remember that your customer-facing people are the single most important point of contact with your customers. Happier employees will lead to happier customers. You need to motivate your team, and you need to encourage them and engage them positively if you want them to deliver a great experience. Second, remember the power of first impressions. I had a job once where the owner would go crazy if customers weren't greeted the moment they…
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