From the course: Retail Sales Foundations
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The biggest mistake retailers make
From the course: Retail Sales Foundations
The biggest mistake retailers make
- Every business and almost every industry is facing some sort of disruption in our world. Retail has faced it all over the place. From the early days, it was Walmart who said they could sell things cheaper than everybody else. Stories were told about Walmart where they came into a town, and no other businesses could compete because their prices were so low. Now you have companies like Amazon where you can buy everything, and it can be delivered practically overnight. The good news is that you can still compete and thrive. The bad news is that many retailers continue to make the same mistakes over and over again. If you an avoid making these mistakes, you can defeat the competition, and you can fight back against the big businesses of your industry. Let's take a look at some of the most common mistakes made by retailers. The first big mistake is thinking you're in the product business. Now this may come as a surprise to many retailers even those selling niche products. But the reality…
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