From the course: Product Management: Building a Product Roadmap

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Start with product strategy when building your roadmap

Start with product strategy when building your roadmap

From the course: Product Management: Building a Product Roadmap

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Start with product strategy when building your roadmap

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- Suppose I showed you a product roadmap for my company and asked you what you thought of it, how would you know whether it was a good product roadmap or a bad one? You'd likely realize that you can't really determine the quality of a roadmap unless you know a bit more about my business. So what kinds of things would you want to know? Well, who my customers are and what their needs are, what features our product currently has and how well the product is meeting the needs of our customers today and finally, what are the competing products in the market and what functionality do they have? You might also realize that you can't be sure of what my business objectives even are. Maybe I want to capture the whole market. Perhaps I just want to build a strong business in a niche segment. Perhaps I'm trying to grow revenue, or perhaps I'm just looking to acquire new users. The point here, is that you can't really evaluate the quality of my product roadmap without knowing something about my…

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