From the course: Product Management: Building a Product Roadmap
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Maintain the product roadmap
From the course: Product Management: Building a Product Roadmap
Maintain the product roadmap
- Even though some of your stakeholders might wish otherwise, product roadmaps are dynamic documents. They have to be. They represent your organization's development plan at a particular point in time based on the best information available to you at that point in time. When you learn new information about your customers or the market, guess what? You'll need to update your roadmap. So how do you know when it's time to update your roadmap? When you've learned something new that makes the old roadmap no longer seem like the optimal course of action? There are several types of new information that you might encounter. First, you might've learned information about your customer's needs and desires. For example, you might have tried out a new pricing model and found out that your customers won't accept it. Second, it could be information about your competitors. Say you've just read a major announcement from one of your competitors, which makes them more of a threat than you thought. And…
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