From the course: Neil Blumenthal on Branding
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- A brand is a reason to exist, a vision for the future in this world and a story and one that resonates with other humans. I think often there's this misperception that a brand is a name or a brand is a logo. Those are just manifestations of the brand. At the end of the day, a brand is why you do a certain thing that you do. So it's sort of the what, the how, and most importantly the why.
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