From the course: Monetization Tips for Creators
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Negotiating sponsorship deals
From the course: Monetization Tips for Creators
Negotiating sponsorship deals
- You don't want to sell yourself short as a content creator. You have a lot to offer brands and you need to notice when pricing your sponsorship deals. You've cultivated an audience over time and you've created a lot of content and built a lot of trust with your audience. When it comes to sponsorship deals, you are only 50% of the success of a sponsorship going right. So you're featuring either a product or a service on behalf of a company, but that company also has to do their job. They have to have a good product, they have to have a good website and all of these things are out of your control. So if they don't get the sales that they are expecting to get from a particular sponsorship, it's not all on you. It's important to remember as well if a company were to pay an individual to record and edit a video, even if they weren't posting it on social media and they weren't an influencer, they're not going to be able to…
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