From the course: Media Relations Foundations
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Crafting your pitch
From the course: Media Relations Foundations
Crafting your pitch
- The heart of media relations really comes down to the pitch. This is so important because the success of your pitch will determine whether you gain access to reporters and whether you or your client will get the chance to be featured. Now, there really is an art to pitching because the ones that do get noticed, they know what reporters are looking for. They know how to keep the message concise, interesting, and to the point. So, let me share a few secrets when it comes to pitching that will really elevate the chances of you getting noticed. The first is when you're writing your pitch, start by mentioning a previous story that the reporter covered. This can be a great way to show that you know who they are. So you can say, "Hey, I saw your previous story on the news and I love what you did when you talked about that issue." All it takes is just one or two sentences. And by doing this, it shows that you are personalizing…
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