From the course: Marketing during a Crisis
Join today to access over 24,200 courses taught by industry experts.
Trends to attach to
From the course: Marketing during a Crisis
Trends to attach to
- We've been through crises and recessions before. And every time we emerge, we experience new trends. The marketing approach you take during and after a crisis will push you into entirely new territory. It may require that you uproot the identity of your brand, launch entirely new product lines, reinvent your messaging, and so on. It's going to feel like you've been tossed into a new city with no map and no technology to navigate. To help you feel more grounded and to get you thinking about what changes to make, I want to share with you the trends I believe we will see take strong hold. The first trend will be a hyper-focus on trust. Consumers have had escalating trust issues with companies over the years and crisis expedites the erosion of trust. Consumers need to point blame and your company might be where they point a finger. Acknowledge that your consumer will be far more skeptical today than they were yesterday. The…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.