Marketing: Copywriting for Social Media Preview

Marketing: Copywriting for Social Media

With Michaela Alexis Liked by 7,998 users
Duration: 53m Skill level: Intermediate Released: 8/25/2021

Course details

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for various social platforms—like LinkedIn, Twitter, and the platforms from Meta: Facebook and Instagram. Plus, Michaela introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

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Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone

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