Marketing: Copywriting for Social Media
With Michaela Alexis
Liked by 7,998 users
Duration: 53m
Skill level: Intermediate
Released: 8/25/2021
Course details
The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for various social platforms—like LinkedIn, Twitter, and the platforms from Meta: Facebook and Instagram. Plus, Michaela introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Karen McRorie
Karen McRorie
Educator, Researcher, Designer
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Azeem Bukhari
Azeem Bukhari
AI-Powered Social Media Manager | Expert in Branding, Design & Engaging Content Creation | Driving Business Growth through Creative Strategy
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Larry C. Brown
Larry C. Brown
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone