Market Research Foundations
With Sarah Weise
Liked by 3,565 users
Duration: 54m
Skill level: Beginner
Released: 10/9/2019
Course details
Join market research expert Sarah Weise as she goes over some of the best marketing research techniques and how to leverage them for nearly any challenge at hand. Sarah lays the groundwork for the course by examining the role marketing research plays in making strategic decisions about your brand or product. She shows how to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography. Learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps. You'll walk away with the skills you need to plan your next market research study with confidence.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Adeniyi Sunday Oke
Adeniyi Sunday Oke
Network Support Engineer at THANKS GOD STEEL CONSTRUCTION COMPANY
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Contents
What’s included
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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