Managerial Economics
With Stefan Michel
Liked by 6,151 users
Duration: 1h 16m
Skill level: Intermediate
Released: 10/17/2016
Course details
Managers can use economics to strategize and solve a variety of business problems, from the mundane to the mission critical. In this course, IMD Professor of Strategic Marketing Stefan Michel explains how to use economic theory to answer strategic questions such as…
To understand what managerial economics looks like in practice, Stefan explains how Google's auction-based advertising system employs the principles of game theory and how understanding this can help decision makers to outmaneuver their competitors.
- What are customers buying? (demand theory)
- What should we produce? (production theory)
- Which costs do I need to worry about now? (cost theory)
- What market am I in? (competition theory)
- What should we charge for it? (pricing theory)
To understand what managerial economics looks like in practice, Stefan explains how Google's auction-based advertising system employs the principles of game theory and how understanding this can help decision makers to outmaneuver their competitors.
Skills you’ll gain
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Meet the instructor
Learner reviews
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Kavyashree Manu , ENV SP
Kavyashree Manu , ENV SP
Construction Project coordinator | Design & Technical coordinator | researcher
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PRITHVIRAJ PAWAR
PRITHVIRAJ PAWAR
FinOps Analyst @Amazon | Optimizing Financial Efficiency and Driving Results
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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