From the course: Launching Your Newsletter on Substack
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Create a publication strategy
From the course: Launching Your Newsletter on Substack
Create a publication strategy
- Creating a publication strategy is a lot like creating any other type of strategy. You need to understand the who, the why, the what and the when. In this case, the how is already answered for us and we have Substack to thank for that. Let's go over the framework for creating a powerful publication strategy and we're going to keep it simple. The simpler, the better, and makes it easier to execute. First is the Who. Who are your readers and why are they drawn to your newsletter? The easiest way to answer this question is to identify your most engaged readers. They may be the ones that pay for your subscription, comment on every post, or share their newsletter with the network that they have. Now that you've identified these engaged readers you're going to describe them in one to two sentences. Describe what they're like, their personality and what makes them unique. If you've heard of a customer persona, this is…
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