From the course: Interviewing Techniques
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Actively manage your company brand
From the course: Interviewing Techniques
Actively manage your company brand
- Your company brand is either helping, or hindering your ability to attract quality talent, especially millennials, who now represent over 50% of the work force. One of the easiest ways to attract qualified candidates, and millennials, or Generation Z, is to get included on the Best Place To Work list, since most job searches start out with a Google search. I've worked the Chicago job market for years, and have had candidates often request to be presented to only companies who made the "Crain's Chicago Business" Best Places To Work list. These lists appear in "Fortune," "Inc.," and other business journals, web sites, and magazines. This can be local, regional, industry-based, company-size based, or lists devoted to specific professions or jobs. In most cases, you need to apply to be included, and this is time well-spent if you want your brand to attract top talent, especially qualified millennials and Generation Z…
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