From the course: International Marketing Foundations
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Continue learning about international marketing
From the course: International Marketing Foundations
Continue learning about international marketing
- Your company, like virtually every other company, will need to grow in international markets to be successful in the long run. There are fantastic expansion opportunities that may enable you and your company to develop new skills, products, and revenue streams by entering new geographies. Many companies use the revenue growth they derive from other countries to fund new product development efforts and keep their competitors off balance. Publicly traded firms especially like the growth in sales and earnings they can get by moving into new countries. You now have the tools to help your company grow internationally. If you'd like to explore this topic more deeply, one of the best ways to see what other companies are doing is to read The Wall Street Journal on a daily basis. Other websites and periodicals of interests might include Fortune Magazine, Inc. Magazine, and Advertising Age. I've also included a link in the…
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