From the course: Inclusive Selling: Selling Across Culture, Race, and Gender Differences

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Selling through cultural differences

Selling through cultural differences

From the course: Inclusive Selling: Selling Across Culture, Race, and Gender Differences

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Selling through cultural differences

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- When it comes to selling into different cultures not knowing can equal not selling. If you do not understand, if you cannot connect, if you do not relate to your customers and they do not relate to you then the sale has very little chance of happening but understanding cultures can be challenging as there is a lot to learn and several nuances you need to pay attention to. If you want to appear culturally aware and sensitive. So where do you start? Let's look at how you can refine your presale research that translates into better relationships when you meet with the client. First, do your homework, learn the do's, the don'ts and the taboos of the country, the culture and the people you are selling to. If the language is different, learn a few words or a few phrases. So often your prospects and customers will appreciate your efforts and give you the benefit of the doubt even if you…

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