From the course: How to Become a Thought Leader and Advance Your Career
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Stay on brand as a thought leader
From the course: How to Become a Thought Leader and Advance Your Career
Stay on brand as a thought leader
- As you begin the work to position yourself as an industry thought leader, it's incredibly important to stay on brand. This isn't a game of throw all the things against the wall and just see what sticks. In fact, that's likely going to result in you investing a lot of energy and effort, and then seeing minimal returns. And that's not, at all, what we're here to do. In module two, I talked about the importance of defining your brand, and I laid out steps to help you get clear on who you are and what you want to be known for. Now, assuming you're armed with this information, it should be pretty doable to stay on brand with the messaging you put out there. Here's an example, I'm a career coach, and I've worked diligently to position myself as an approachable, authentic, and let's face it, pretty darn fun expert in my field. I'm serious about what I do, but I very much don't take myself too seriously. What you see here and…
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