From the course: How to Be an Effective Project Sponsor
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Four pitfalls when sponsoring projects
From the course: How to Be an Effective Project Sponsor
Four pitfalls when sponsoring projects
- Learning from past mistakes is one of the best way to improve. In project sponsorship, there are several pitfalls that regularly crop up, and they can lead to project failure. Let's look at all these common pitfalls and learn from them through the lens of some projects around the world. The first pitfall is ignoring the importance of alignment. Sponsors who push their projects without getting buy-in across the organization, will sooner or later face resistance. Make sure you don't do this. A great example was when the football world, or soccer, as it's called in the US, was shocked to hear the announcement in April, 2021, about the creation of the European Super League. Just a few hours later, a wave of criticism from fans, players, and politicians, appeared on the front page of most news and social media outlets. A few days later, most of the 12 founding clubs abandoned the project. Powerful football clubs, such as…
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