Excel: Market Research Strategies
With Michael McDonald
Liked by 1,505 users
Duration: 2h 10m
Skill level: Intermediate
Released: 3/20/2020
Course details
Curious about how to leverage the remarkable versatility of Excel as a marketing professional? This course shows you how. Join instructor Michael McDonald as he demonstrates how to use Excel in your marketing analytics workflow, explaining how to determine everything from what price a product can be sold for to what type of advertising is catching the attention of users. Michael demonstrates how to tackle demand forecasting with Excel, including how to interpret regressions for forecasting. He covers different methods of doing product pricing, how to approach A/B testing with Excel, and how to transform the results of a survey into quantitative regression data. Plus, learn how to calculate the lifetime value of customers, churn rates, and customer acquisition costs for your business.
Skills you’ll gain
Meet the instructor
Learner reviews
-
Evan Quarchioni
Evan Quarchioni
Procurement Analyst @Air Innovations | Results-Driven Supply Chain Specialist | Streamlining Operations for Optimal Efficiency & Cost Savings
-
-
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.