From the course: Ethical Decision-Making in Business: Strategies for Success

Drive business with ethical decision-making

In your career, you'll likely be faced with a lot of decisions. Once in a while, there will be ethical dilemmas to solve. The biggest problem businesses face with ethical challenges is the balancing act between profits and doing what's right. Here's the good news. Making profits and doing what's right are not mutually exclusive. As my grandfather used to say, “You can do well, by doing good.” Hi, I'm Ken Sterling. I'm an attorney, law professor, and long-term business leader who focuses on business ethics, media law, and privacy law. I'm passionate about business ethics because over the years I've been in a lot of tricky situations and I've learned “there's no right way to do the wrong thing.” In this course, you're going to learn how to integrate ethics into your business winning strategy. Assess various stakeholder groups and design ethical outcomes that make sense and feel good. Incorporate social responsibility into your ethics strategy. And how to balance the needs of multiple stakeholders to figure out a multi-win solution that works for the highest good of all concerned. If you're ready to learn how to implement ethics into your company's strategy, let's go.

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