From the course: Engineering Product-Led Growth
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Product-led sales
From the course: Engineering Product-Led Growth
Product-led sales
- Product-led growth is a fantastic go-to-market model, but sales-led growth allows you to provide a higher level of human support and handholding that might convince some buyers to buy your product. That's why some have decided to do a hybrid where they have product-led growth as the foundation but then adds something called product-led sales. Product-led sales in its essence is basically allowing the product-led growth motion to be the primary driver but adding human touch to get the customer over the finish line when it's needed. In this video, we'll cover when to do product-led sales, as well as the skill set of a product-led salesperson. Let's start by looking at when to do product-led sales. If we look at the motion from activation to conversion to retention and expansion, product-led sales should kick in when the user has been activated. They've experienced the key aha moments of your product and they're ready to convert, or maybe they already converted and are ready to take…
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