From the course: Engineering Product-Led Growth
Product-led growth
From the course: Engineering Product-Led Growth
Product-led growth
- Modern software buyers prefer buying without having to speak with a salesperson. This has increased the popularity of a new go-to market model called Product-Led Growth, or PLG for short. I'm Esben Friis-Jensen, co-founder of Userflow, a company that has bootstrapped to millions in revenue with a team of just three using this model. But what is PLG all about and how do you apply it in your software business? In this course, I'll cover exactly this and more. Learn how you can reduce your customer acquisition costs and service costs by reaping the powers of PLG. Let's get started.
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