Build a supportive network

- It's rare to accomplish anything of significance in our careers without the help and support of others and this includes getting hired. Case in point, job seekers with a referral have a one in three shot of landing an interview versus a one in 10 without a referral. And people help people they like. But how can you engage the likeability effect with a new contact who's just getting to know you? First, get introduced. The easiest way to kick off a relationship with a positive first impression is to get a warm introduction. You are much more likely to get a response and a friendly reception from a stranger if you have a connection in common. So before reaching out, scan your network to see if you have a shared contact. And if you don't have one, all hope isn't lost. Check to see if you have something else that's shared, such as your alma mater, a group you belong to, or a hobby, or a previous employer. Mentioning this in your outreach can be a great door opener because we automatically feel closer to someone with whom we've had a shared experience. Next, invest in them first. Before reaching out, invest time in your contact by checking out their LinkedIn profile, following them on social media, reading their blogs, and researching what they've posted online. Many skip this step because they feel like they're stalking the person, but if they're posting online, publishing books, or writing articles it's because they want you to read them. You'll be much more likely to get a reply with, "I learned a great deal from your last two articles "on marketing in the digital age "and would love to connect," rather than something bland like, "Your profile looks interesting "and I'd love to pick your brain." Honor their contributions and you'll instantly stand out from those who skip this step. Third, don't waste their time. When you do set up a meeting, be prepared. Avoid basic questions like what do you enjoy about your job? And instead use what you've learned from your online research to create two or three insightful questions that can be uniquely answered by this person. They'll be thrilled you took the time to research them and will also be impressed that your questions are targeted versus boilerplate. Being likable is more about treating others like they matter versus like a stepping stone to your success. And lastly, be gracious. If you want to really blow their mind, follow up with a thank you note and offer to help them in the future. Acts of gratitude have gone by the wayside and you can make a huge impression with a small gesture. Although every contact will be different, some things you can do are follow your new connection on social media and comment on their posts or share their content with others who might benefit. Offer a review on a product or service they delivered or market their upcoming events. You may think these actions go unnoticed, but trust me, they don't, and they'll go far in boosting your positive impression in your new contact's eyes. People help people they like and sometimes this just takes paying a little extra attention to the details when building your network.