From the course: Data Visualization: Storytelling
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Using story even when you don't
From the course: Data Visualization: Storytelling
Using story even when you don't
- [Instructor] When you create a simple annotated chart or a PowerPoint slide or a one-panel infographic, even though you may not be in full-on storytelling mode, you should still think about the story's structure when designing and creating that content. As I've said before, humans are wired for story and have certain expectations about what stories look like and how they're structured. In its most basic form, every story needs a beginning, middle, and end. They're linear experiences. So even if you're creating something very simple, like this infographic, if you look very carefully, you can parse out that basic story structure pretty easily. For instance, let's say that this yellow highlight contains the climax of the story, and the headline is the conclusion, maybe the body copy is the middle, and the callout text is the opening, the introduction to the story. This doesn't mean you can make your audience read it in…
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