From the course: Content Marketing Funnel for Creators

Attracting sponsorships

From the course: Content Marketing Funnel for Creators

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Attracting sponsorships

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- Attracting the right sponsors to your content can be difficult especially if you are a smaller content creator. That being said if you are able to generate sponsorship opportunities then this can increase your revenue as a content creator. Sponsors are very particular with what type of content creators they wish to work with. You want to ensure that your content is brand safe so stay away from using language that might be offensive. You also want to think about what you Tweet and whether or not the topics you speak about are highly controversial. This can impact whether or not a sponsor wants to work with you. You also want to make it easy for sponsors to contact you. Leave your email address in relevant places so that potential sponsors don't have to go looking around for different ways to try and get in touch with you. You don't want to miss a perfectly good sponsorship opportunity just because a sponsor couldn't find your contact information. If you are having a difficult time attracting sponsors to your content, you might want to sign up to an influencer marketing platform. This is another place that sponsors go to find the content creators just like you. You can put your content right in front of them and sell to them. Let them know why you should be working with them.

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